The demand for new data about customers, customer behaviour, product usage, asset performance, and operational processes is growing rapidly. Almost every industry wants new data. Some examples of this are:
• Financial services organisations want more data to improve risk decisions, for ‘Know Your Customer (KYC) compliance and for a 360 degree view of financial crime.
• Utilities companies want smart meter data to give them deeper understanding of customer and grid usage and to allow them to exploit pricing elasticity. They also want sensor data to monitor grid health, to optimise field service and manage assets.
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