This EBOOK is published by Vindicia:
Consumers and businesses can subscribe to a virtually infinite array of products and services. From meal delivery and financial advice to legal services and weight-loss coaching, people try to keep using services that fit their needs. The subscription business model is having an equally dramatic impact on businesses like yours. Instead of investing in customer acquisition in hopes that customers will simply make a one-time purchase, you entice people into making a recurring commitment to your offering.
The number of services available via online subscription is exploding—and the big bang of subscription is only gaining momentum. Companies want to turn one-time purchases into regularly recurring subscriptions or memberships. The siren song of subscription success is calling to executives in virtually every industry. Business leaders want ongoing revenue streams from an army of subscribers. But, as companies that plunged into recurring business models are realizing, subscriptions are more than just transactions that recur. Subscription success can be illusive. Too often, subscription models don’t generate the expected high, ongoing revenue streams.
The B2C subscription billing, payments, and retention experts at Vindicia have identified five ways that strategic billing improves a business’s bottom line. First, this ebook explores the basics of subscription billing. Then, we examine five ways that strategic billing measurably improves ongoing revenue streams.Too often, subscription models don’t generate the expected high, ongoing revenue streams.