> IBM UK&Ireland > 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

Published By: IBM UK&Ireland
IBM UK&Ireland
Published:  Nov 14, 2017
Length:  15 pages

Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.



Tagsomni channel, retail success, customer empowerment, digital, mobile, ibm