Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR).
Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
oops! It appears you have an ad blocker enabled. To register, please disable your ad blocker.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.