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Mobile App Engagement: The Power is Now in Marketing's Hands

Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Length:  5 pages

The act of engaging with a customer or buyer is hardly a new concept. Nor is the inherent need to do so in order to achieve success. Companies initially had control of the relationship because they controlled the information. When consumers received the advantage of online access, they took the lead. But the terms
of engagement have changed again. Because of the mobile app, the power has shifted back to the marketing department.



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