Last year, we found the vast majority of marketers are familiar with running programmatic campaigns.
So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel.
You will learn:
Why 57% of marketers are changing their attribution model this year
Why almost 40% of marketers spend a majority of their budgets on measurement alone
Why 69% of marketers are using dynamic email based on user behaviour
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