In the era of personalized marketing, brands need to understand that digital transformation is fundamentally altering consumer expectations. Potential customers aren't taking their cues from brands - they are looking for recommendations from people they already know. That means that in today's marketing landscape, the customer is in the driverís seat and you have to do the legwork to create the brand loyalty.
As consumers continue to raise expectations for brand interactions, it's time to consider how your team should re-think your approach to the traditional consumer life-cycle. Download Selligent Marketing Cloudís Customer Lifecycle White Paper to learn:
How the discovery process in particular has changed for brands.
Best practices to eliminate your marketing teamís wasted efforts.
What specific tools you need in your tech stack to keep up long-term.
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