People want self-service analytics with real-time data. Waiting hours, days, or in some cases, weeks for someone to create the analysis for you is an antiquated notion of what enterprise analytics should be. End users know that the tools and capabilities exist to provide them with the exact report they need at the exact moment they need it. Standardized, static old-school reports and dashboards are, simply put, not as relevant as they can be or need to be for a dynamic business. Personal analytics that can be administered throughout the organization foster creativity and collaboration and empower end users to recognize themselves as stakeholders in extracting value from the data that flows through an organization at an ever-increasing volume and pace.