When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
In this ebook, we’ll look at what the content experience is, why it shouldn’t be overlooked, and who on your marketing team (and within your organization) is already invested in the experience, whether they know it or not. We’ll walk through the different roles within most organizations to determine who aligns best with owning the content experience and give you guidelines on how you can take ownership, manage, and optimize your content experience to get the most out of your investment in content.