The world isn’t literally getting smaller, but you’d be forgiven for feeling that way. In truth, technology is blurring geographic boundaries, bringing cultures together and connecting brands with consumers across the globe. This is a decades-old trend, but the exponential growth of mobile devices, broadband access, and social media has brought that slow-and-steady progress up to breakneck speed.
But language barriers still exist and, for brands trying to serve a global customer base, that can pose a real challenge. Customers around the world expect a consistent, on-brand experience on any device and in any country or language.
That’s a very, very high bar. Fortunately, something as (seemingly) simple as fonts can help. We’ve highlighted a few ways type can help transform your global brand, as well as a few guidelines to help you get the conversation started.
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