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A Sales Leader's Guide to Personalizing Your Outreach

Published By: Outreach.io
Published:  Apr 09, 2018
Length:  10 pages

Selling isnít about blasting prospects with generic cold emails. That mile wide and inch deep approach might have worked in 1998, but itís not going to cut it anymore. You need to connect with your prospects on a level that shows you understand their business and their needs. Sales intelligence is the ultimate must-have in your modern, account based sales toolkit because it allows you to learn more about your prospect and, in turn, sell more successfully.

Just like you wouldnít go on a blind date without a little online research, you shouldnít call a prospect without understanding who they are, where they work, and what matters to them.

At the end of the day, when you understand who youíre selling to, you can solve their problems better. This creates happier customers and prospects who trust you, which leads to more closed deals and more fist bumps all around.