> Trustpilot > The Complete Guide to Reviews

The Complete Guide to Reviews

Published By: Trustpilot
Published:  May 04, 2018
Length:  16 pages

With over 80% of customers relying on reviews to make purchase decisions, its become essential that businesses collect and showcase customer reviews. But how reviews are used and in what channels can have a major impact on the success of your business and overall marketing performance. 

With our Complete Guide to Reviews, you'll learn:

- How reviews can make an impact on your site traffic, SEO, paid digital campaigns, and even your email performance

- The best channels to show off your ratings and reviews

- How to make sure customers are finding your company as they research a potential purchase

With specific use cases and company examples, you'll have a wealth of ideas on how you can use reviews to build credibility for your business and increase the return on your marketing campaigns.

Tagsmarketing, ecommerce, conversion rates, conversion strategies, onsite conversion