When the opportunity emerged for one bank to acquire the other, the deal went through as quickly as regulations and compliance requirements would allow. As a result, no integration plans were in place at the time of acquisition. For a long time, the two companies continued to operate separately, albeit under a single name. This was particularly true of the mobile banking experience where two entirely different apps were in use.
Since the two companies delivered complementary services, there was an opportunity to cross-sell to customers who might require the services of both; but only if they could deliver a seamless experience. We were invited to tackle the challenge of creating an integrated banking app experience across both companies.
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