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Artificial Intelligence for Executives: Integrating AI into your analytical strategy

Published By: SAS
Published:  May 24, 2018
Length:  9 pages

Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, itís certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand.

Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses Ė all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses.

Many of our daily human experiences and interactions involve machines or devices of some sort. Technology is an integral part of our lives. Because of that, itís time to evaluate how we can better use the strengths of machines (while acknowledging their weaknesses) to augment our ability to understand and improve the world around us.

Advances in machine learning have allowed us to create computers that can see, hear and speak to us in a very human way. We might be inclined to say that these computers are intelligent based on the tasks they accomplish and the way they interact with us while performing those tasks. Indeed, computers can learn, understand and make assessments about the world based on information we provide to them.

We have evolved beyond telling these machines what to do with our data. Now, machines can learn from patterns and anomalies they find in data on their own. These are patterns and anomalies that our human minds canít even feasibly find, due to the sheer size and complex intricacies that exist within the data. A computerís strength comes from its ability to reliably, efficiently and accurately analyze large volumes of data without fatigue.

But, the computer doesnít understand strategy. It is limited to a specific task, which it executes in a very intelligent manner. Its ability to learn and provide insights is limited in scope. It still requires humans to take those insights and determine what role they will play in a larger strategy that accomplishes our identified objectives. If we can harness the strengths of machines and artificial intelligence, while acknowledging the weaknesses, we can use current technologies to achieve future success.