In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, mainly understanding your data in general and more precisely, your customer acquisition costs (CAC).
It's full of inspiration, useful tips and actionable insights for you to step up your marketing game.
In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal:
- Knowing what data to capture
- Understanding customer behaviour
- Finding your technology solution
- Ensuring analysis is impartial
- Optimising website content - especially for your offline users