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PR: The Next Scalable Marketing Channel

Published By: TrendKite
Published:  Jun 15, 2018
Length:  56 pages

How can you plan more certainty into your PR practice? Break down silos, hone processes, and measure bottom-line business value.

Public relations is entering an era of unprecedented challenge and unprecedented opportunity. Digital technologies are rocking every boat, from consumer behaviors, to B2B decision-making, to the nature and reputation of media itself.

Today, every discipline is being buffeted by continual change and performance pressure. But the convergence of key trends poses a particular set of challenges for public relations.