Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become.
ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to work. Someone can be sitting at home connected to their own Wi-Fi network, riding the subway with spotty cell service, or relaxing outside in a remote park.
In each scenario, they will be expecting your app to work as designed. Mobile apps are also expected to work in all locations across the globe, and this fact introduces the need to have interfaces available in different languages and adapted to a variety of cultural norms.
Itís easy to understand why you want to have an effective QA lab in place that covers as many different devices and use cases as possible. However, a lab-based effort is ultimately restricted in what it can test, and canít account for real-world complexity.