Research has proven that emotion is a primary driver of business decisions. However, what we didn’t know were the crucial moments and feelings that contribute most to successful business relationships.
The Financial Times Commercial Insight Group, in collaboration with global advertising agency gyro, asked FT readers across the globe to create a detailed portrait about the feelings that drive business forward.
Among the key findings:
- “Confident optimism” is the No. 1 feeling B2B decision-makers desire.
- Proactive sharing of thought leadership is most effective for maintaining strong relationships, per the majority of those polled (69%).
- 86% of respondents say the first moment of friction in a relationship is where you really find out about your partner.