Consumers expect a seamless, high-quality experience in todayís mature app economy. They want brands to keep up with new technologies like geo-fencing and personalization, as well as the latest ecosystems like voice assistants and connected cars.
With this high bar for quality, QA organizations often struggle to keep up with:
1. Rapid Release Schedules 2. Personalization 3. New Technologies (Voice, AI) 4. Geo-Awareness and Localization 5. Device Fragmentation 6. Unexpected Customer Use Cases
The cost of failure is high in QA. Time, money, and customer loyalty are all at risk when digital experiences donít meet usersí high expectations.
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