For retailers, driving second purchases from first-time buyers presents enormous revenue potential in both the short and long term. But getting those second purchases often proves difficult. So what does it take? Data from over 400 retailers reveals why the second purchase is the most important purchase, why it eludes so many retailers and how to use customer data to turn one-time buyers into two-time buyers.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.