Communications service providers (CSPs) have long recognized the potential of data analytics. Yet their early efforts to pull actionable intelligence from the oceans of data they have access to were largely unsuccessful. Many tried a 'big bang' approach to building a central repository without knowing what they wanted to do with the data in it. The arrival of artificial intelligence (AI) – its machine learning subset in particular – has changed their thinking and approach.
For this Quick Insights report, we surveyed 64 professionals from CSPs around the world who are applying, leveraging and/ or planning to deploy advanced analytics in some capacity at various points across the customer lifecycle.