> Here Technologies > Relevance is everything: How location data improves advertising efficiency

Relevance is everything: How location data improves advertising efficiency

Published By: Here Technologies
Here Technologies
Published:  Mar 29, 2019
Length:  14 pages

Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. 

HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.



Tagslocation data, ad tech, location targeting