Personalisation runs through every retail interaction, and it has the potential to make or break consumersí relationship with your brand. But we donít need to tell you about the importance of personalisation. What we do need to talk about is how to get it right. And why email is the best place to start.
Creating a personalised experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalisation, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.