Cities need to rethink public transport systems to meet consumer demand for flexible, on-demand services. By doing this, they can also unclog congested roads, improve safety and reduce carbon emissions.
Read this insight to discover:
• how patterns of mobility are changing in major cities
• what customers want – and the key challenges to meeting their expectations
• whether microtransit solutions can be an effective complement to traditional public services
• three key levers to pull to develop responsive, demand-driven services.