Envision this situation at a growing bank. Its competitive landscape demands an agile
response to evolving customer needs. Fortunately, analytically minded professionals in
different divisions are seeing results that positively affect the bottom line.
A data scientist in the business development team analyzes data to create customized
experiences for premium customers.
A digital marketer tracks and influences the customer journey for prospective
A risk analyst builds risk models for the banks loan portfolios.
A data analyst examines data about local customers.
A technical architect defines a new system to protect bank data from internal and
An application developer builds a new mobile app for online customer portfolio
Between them, these employees might be using more than a dozen packages for analytics and data management.