Letís just get to the core of the issue: The customer experience (CX) is broken.
Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesnít link important data silos together to deliver the bold multichannel experience always-on customers want.
How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They canít.
In order to course correct the customer experience, marketers need:
ē The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels
ē A way to manage B2B and B2C CX at every touchpoint
Can your technology do all this?
Letís look into that.