You don’t have to look far to find research that shows targeted marketing is most effective. Spray-and-pray tactics barely produce much more than annoyed customers. You know that getting the right message to the right audience at the right time leads to great results and increased ROI. Industry experts Kevin Hillstrom and Jacques Warren cover:
Trends in customer segmentation and how they’ll change the future of marketing
Why we aren’t seeing more companies leverage target marketing
Examples of companies who are using segmentation and achieving results
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