Published By: SheerID
Published Date: Oct 18, 2019
Standing out in a competitive market is no easy feat. How do you make a splash? It goes beyond innovative technology or relatable brand identity. You need a customer acquisition strategy that will connect your company with the ideal audience.
Creating a personalized offer for specific consumer tribes—such as the military, students, or teachers—is a great start. But a manual verification process is frustrating for buyers and time-consuming for support teams.
Learn how Purple used gated, personalized offers backed by instant verification, which led to:
? A 6x conversion rate
? Saving their support team 49 hours per month of phone calls
? 25:1 ROAS (Return on Ad Spend)
Changing attitudes to data privacy leave many firms in a precarious position. When there is so much regulatory variation in different markets, how do firms balance their responsibility for customers’ data with maximising value from that data?
Listen now to discover:
• The current state of play for data privacy – understanding what your customers want and what the regulators want
• How to lay solid foundations to help you adapt to the changing landscape
• How to ensure your privacy strategy supports growth.
Databases represent the backbone of most organizations. And Oracle databases in particular have become the mainstream data repository for most mission-critical environments. Some of the largest companies and organizations in the world rely on Oracle databases to store their most important data. The biggest challenge organizations face relative to an Oracle database is to maintain these databases at optimum performance and reliability without breaking the bank. This paper discusses the storage capabilities customers should consider when choosing storage to support an Oracle database environment.
Published By: Kustomer
Published Date: Nov 04, 2019
To succeed in this new era of customer service, companies must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
Published By: IBM APAC
Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game?
This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. You’ll learn how to lead disruption and manage rapid change for your bank, its operations and its customers.
Here are the five key takeaways:
• Personalize customer experiences by maximizing your data
• Borrow strategies from open banking and new business models
• Step up your security game
• Drive innovation from the inside out
• Design an agile infrastructure to support participation in new digital marketplaces
Find out more in the e-book.
Published By: Workday
Published Date: Oct 22, 2019
A trusted technology partnership requires an exceptional customer experience. That’s why we’ve built ours to encourage collaboration and community. Read this eBook to discover a different kind of customer experience that offers all the support you need to succeed.
Omnichannel is one of those words everyone
uses, but few use correctly. It’s not another word for
multichannel. It’s a different state of existence.
In our experience, multichannel is the ability to interact
with customers across many different channels, but
not necessarily in a cohesive fashion. As new channels
become available, they are “bolted on” to existing
customer experience infrastructure such as CRM
or customer support systems. Too frequently, the
management of these channels becomes siloed (web
versus in-store sales, for example). The effect of this from
the customer experience standpoint can be disjointed
and jarring. For example, the resolution of an issue
following a customer conversation with an associate
in the contact center may not be reflected when the
customer goes online or into a store.
Yet the ability to offer multichannel service experience is
table stakes for today’s business. If you’re not available in
the channels where customers want you to be, you cease
Published By: Masergy
Published Date: Nov 04, 2019
Driven by the need to save money, improve agility, and take rapid advantage of emerging
technologies to improve internal collaboration and customer engagement, organizations are
quickly adopting Unified Communications-as-a-Service (UCaaS) and Contact Center as a
Service (CCaaS). UCaaS and CCaaS enable businesses to deliver a modern communications
environment, without large capital investment, and in a manner that provides for rapid
scaling, easy expansion into new sites and geographies, and deployment flexibility.
Unfortunately, many enterprise networks are not optimized to deliver the performance and
reliability required to support cloud-based applications, including UCaaS and CCaaS. As a
result, IT leaders are rapidly adopting Software-Defined Wide-Area Network (SD-WAN)
technologies. With SD-WAN’s ability to virtualize underlying network services and to build
enterprise-grade WANs using both public (Internet) connectivity and private WAN
connectivity, IT leaders can leverage it to su
Multinational companies (MNCs) are facing a unique combination of escalating customer, competitive and operational pressures which are forcing them to fundamentally change the way they do business and manage their IT infrastructures supporting network, security and mobility needs.
Lack of IT resources, limited capex and more complex global implementations are driving an increasing proportion of MNCs to offload, or 'out-task', various aspects of their day-to-day management responsibilities to skilled third-parties that can help perform these functions well.
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels
Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide.
76% of marketers agree that personalization is driving increased need for more assets.
88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement.
With a hybrid content and experience solution, Synopsys saw:
o A 40% increase in productivity
o Reduction from 2 weeks to 2 hours to restructure content
WHY SHOULD THE TARGET AUDIENCE CARE?
Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
An excellent CMS solution provides your business with the flexibility to grow into a broad experience delivery platform. It should enable your business to scale and add new capabilities as it grows, and easily integrate with other marketing technologies.
Why should the target audience care?
Customer expectations have increased. They now expect their in-store experiences to be continuous and consistent extensions of the online journey. And the online journey provides fast, dynamic, and interactive experiences. If your business is not well informed on what is needed from a content management solution, it may come up short on customer experience. A successful and growing business will choose a solution that helps them future-proof for emerging channels and effectively manage mature ones.
Navigate your business through the noise. Apply these questions and insights to your selection process and avoid the pitfalls of costly and rigid content management systems.
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time.
Why should the target audience care?
86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020.
With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
This guide provides tips on how to filter through targeted solution marketing to make an informed, objective assessments when selecting the best commerce solution for you. Key points include: - Finding a platform that is flexible, agile, scalable. - The benefits of employing a single platform for all commerce use cases. - Leveraging customer data for commerce strategies - Employing an ecosystem of support. - Focusing on long term value over the initial costs. Every organization is at a different point in their ability to deliver frictionless shopping experiences that customers demand. Follow these guidelines to position your business for strategic growth.
You cannot accurately predict what your customer will want next. Artificial intelligence can.
WHY SHOULD THE TARGET AUDIENCE CARE?
By 2020, businesses that use AI and related technologies like machine learning and deep learning to uncover new insights will take $1.2 trillion each year from competitors that don't. (Source: Forrester.)
At any moment, anywhere in the world, on any kind of device, a prospect or customer is raising her hand and saying, "I'm your best opportunity. Don't ignore me." She's telling you that by every action she's taken and every interaction you've had up to that point. You can consider each bit of data you've collected across her journey a meaningful expression of intent. And with that, you will know how to give her an experience that's above her expectations and beyond her imagination.
You need many different technologies in your marketing stack to manage personalization, but AI makes them all work together seamlessly.
Gartner evaluates eighteen digital commerce platforms and for the second year in a row, Gartner has identified Magento Commerce as an Industry Leader (top 3).
According to Gartner, Leaders execute well against their current vision and are well-positioned for tomorrow. Magento Commerce, part of Adobe Experience Cloud, is innovating on platform functionality to help businesses like yours with the performance, scalability, and security required to deliver full-lifecycle customer experiences.
Digital commerce platform choice has grown in complexity due to increased vendor choice and breadth of offerings, pricing model complexity and emerging managed service offerings. This report evaluates 18 vendors of digital commerce platforms to assist application leaders supporting digital commerce.
Published By: Marketo
Published Date: Sep 03, 2019
From a consumer perspective, the best brands are those that weave themselves into their customers’ lives—becoming a part of their identity. These brands are present all the time without obvious detection or being seen as a distraction. They don’t just show up to demand something—Buy Now! Start Today! Click Here!—but they don’t wait on the sidelines either. So what makes these brands so successful? Instead of being seen as overbearing, these brands are successful because they are listening and responding to customers' wants and needs. They effectively practice omni-channel marketing—marketing that seeks to provide a seamless customer experience, regardless of channel or device.
Download this ebook to learn about the benefits of an advanced omni-channel marketing strategy, including how to:
understand your customer journey
align your organizational structure to support your omni-channel strategy
coordinate your channels
choose the right tools
Published By: SAP Hybris
Published Date: Oct 26, 2017
Supporting the Buyer Journey with Customer Service, which discusses the opportunity for customer service and support teams to improve the entire buyer experience through continuous pre and post-purchase engagement
To ensure loyalty and win new customers, leading brands are focusing on the quality of their customer care to stay ahead. This eBook will explain how you can:
-Upgrade your support centers to deliver omni-channel customer care.
-Introduce self-service and AI without sacrificing the human touch.
-Deploy technology to empower support agents to go beyond transactional service and deliver personalized, proactive service.
This eBook looks at the barriers which prevent companies delivering omni-channel service and then examines the process and technology changes required to overcome them.
Published By: Red Hat
Published Date: Sep 09, 2018
This assessment shows that enterprises adopt Red Hat Fuse because they believe in a community-based open source approach to integration for modernizing their integration infrastructure that delivers strong ROI. For these organizations, Fuse was part of a larger digital transformation initiative and was also used to modernize integration.
IDC interviewed organizations using Fuse to integrate important business applications across their heterogeneous IT environments. These Red Hat customers reported that Fuse has enabled them to complete substantially more integrations at a higher quality level, thereby supporting their efforts to deliver timely and functional applications and digital services. Efficiencies in application integration with Fuse have generated significant value for study participants, which IDC quantifies at an average value of $75,453 per application integrated per year ($985,600 per organization). They have attained this value by: » Enabling more efficient and effectiv
Take a look at our E-book “How to Price managed Cloud Services,” to discover how you can use the cloud to your advantage.
Learn how you can use an a la carte pricing model to bundle more services and drive more value for your customers and for your business. You can add a personal touch for your customers that no other IT service provider can give them – support, service and help when they need it.
Published By: Zendesk
Published Date: May 21, 2018
The start of a new chapter of your business, whether you're moving upmarket or adding products and features, is a great time to scale your customer service operations in a smart way.
We know customers prefer self service, via a knowledge base, if one is available. A Gartner report estimates that CIOs can reduce customer support costs by 25% or more when proper knowledge management discipline is in place.
If you've been on the sidelines waiting to take the self-serv ice leap, this white paper will prove that you and your agents already partake in the activities needed to offer great self-service,every single day.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.