As marketers chase after the same people with the same tactics, traditional marketing has become less worth the time—and the money.
Email outreach worked until spam clogged up inboxes. Content marketing worked until everybody started to put out sub-standard material. And search engine marketing worked until it became inundated with new players clamoring for attention. Even inbound tactics aren’t delivering the results they once did.
And as the need for performance continues to climb, so does the status of account-based marketing (ABM). In the B2B sphere it’s on the tip of everyone’s tongue.
Download this whitepaper to learn more about ABM, a potent approach that puts sales and marketing together.
Published By: Engagio
Published Date: Oct 10, 2019
Read the report today!
Want to make sure you're investing in the right ABM technology? Research in Action released the Top 20 Global Vendors for ABM in 2019 using their proprietary Vendor Selection Matrix™, and Engagio was the #1 Global winner! Read the report to learn why Engagio placed #1 based on 1,500 customer interviews and Research in Action's independent analysis of each vendor.
Read the report to discover:
The top 20 global ABM providers and how they measure up
How to select the right technology for your ABM needs
5 insights and predictions for ABM by Research in Action
Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Why Read This Report
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization.
This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
SecureWorks provides an early warning system for evolving cyber threats, enabling organisations to prevent, detect, rapidly respond to and predict cyber attacks. Combining unparalleled visibility into the global threat landscape and powered by the Counter Threat Platform — our advanced data analytics and insights engine —SecureWorks minimises risk and delivers actionable, intelligence driven security solutions for clients around the world.
Cybercriminals can be goal-driven and patient, and they often have a singular focus, plenty of time and access to vast, modern technical resources. Both organized and forum-based criminals are working constantly to find innovative and efficient ways to steal information and money with the lowest risk to their personal freedom. If we wish to stay “one step ahead” of the threats detailed in this report, awareness of online criminal threats, techniques and markets is our best defense.
Achieving and maintaining a high level of information security requires information security professionals with robust skills as well as organisational, technical and operational capabilities. The gap between intent and ability to be secure is evident in our sample of UK large enterprises. Deficient companies will only close that gap when they acquire the necessary capabilities. Some of these capabilities can be purchased as information security tools or application solutions, but it is more prudent for an organisation to consider acquiring these capabilities through a service arrangement with a dedicated security services partner.
Despite long-standing concerns captured in a myriad of surveys, security in the cloud has progressed to a more practical and achievable level.
The cloud represents a shared security responsibility model whereby that responsibility is split between the Cloud Service Provider and the cloud customer. For organisations moving some or all of their applications and data to the cloud, acceptance of this model clears the way to more thoughtful consideration for how security can and should be architected — from the ground up. As a result, IT and IT Security leaders now have a much clearer trajectory to support their business operations in the cloud in a secure manner.
Finding a strategic partnership with a trusted security expert that can assist you in all the aspects of information security is vital. SecureWorks is a market leader in security that can close the security gap in organisations by evaluating security maturity across an enterprise, help define security strategies and implement and manage security program plans. We are a true strategic partner that can help a CISO embed security at all levels of the organisation.
The SecureWorks Security and Risk Consulting practice provides expertise and analysis to help you enhance your security posture, reduce your risk, facilitate compliance and improve your operational efficiency.
Technical Tests are designed to cover specific services. Each security test has its own objectives and acceptable levels of risk. There is not an individual technique that provides a comprehensive picture of an organisation’s security when executed alone. A qualified third party can work with you to determine what combination of techniques you should use to evaluate your security posture and controls to begin to determine where you may be vulnerable.
GDPR will pose different challenges to each organisation. Understanding and acting on the implications for your own organisation is vital. That means taking a risk-based approach to ensure that you are doing what you need to do to manage your own specific risks to personal information.
While virtually all organisations will have to implement changes to become GDPR compliant, some will be able to take partial advantage of existing compliance to other security mandates and frameworks, such as ISO 27001 and PCI by extending those measures to protection of personal data. Even so, further work will be required to comply with GDPR, both with regards to security and its other aspects.
Despite the rise in chat adoption, many organizations are still not providing the service their customers expect. That’s why it’s essential to follow proven best practices, including defining goals, identifying key metrics, and appropriately hiring and training staff. With these foundations in place, organizations can establish routing and queuing practices, before customizing the solution to meet their specific needs, and fine-tuning analytics to further improve performance.
To learn more about how Oracle Chat Cloud Service can improve CSAT, customer loyalty, and revenue for your organization, visit oracle.com/goto/chatbestpractices
Mobile, relationship intelligence, and sales coaching are necessities for today’s sales organization and are pervasive capabilities for every sales automation solution category. No vendor solely offers these capabilities without complementing them with other functions.
Instead, they are embedded across the categories mentioned above. For example, sales content management providers cannot compete without extensive mobile expertise; market intelligence and customer success do not work without relationship intelligence; and sales coaching is not constrained only to the sales performance management vendors.
When organizations are managing sales performance, it is critical to balance and align each enablement and operational component. Misalignment – or too much focus on one element –can dramatically detract from performance levels and the ability to measure results. An organization may temporarily need to emphasize a particular component when it sees a challenge, but ultimately success depends on striking the correct balance across all SPM components.
Customers hate waiting for engineers to show up. The hours drift by. Clocks tick slower. They may have taken the day off work, but feel unable to start anything productive in case the doorbell rings. Fury builds. They call the contact centre – they’re told to keep waiting.
It’s unacceptable. And in the 21st Century totally unnecessary. Solutions exist to provide customers with an accurate forecast of when field service agents will arrive and how long the job will take.
What this case study reveals is that, with the right leadership, it is possible to turn a company around and make it far more responsive and relevant to its customers, and as a result deliver growth and profits.
The upshot of D+M's cultural and business transformation has been a return to growth and profitability. The entire enterprise has played its part, which is why the annual Chairman's Award has recognized individuals who have lived the winning cultural values and achieved excellence in performance. Winners have included factory workers and services people. The firm also continues to innovate with HEOS WMS capabilities extending to the other brands. Customer experience continues to be an area of deep cross-functional focus, and feedback from customers provides a clear indication that the customer experience throughout their buying and ownership journeys is rated highly.
That’s why we’ve taken some of the old business preconceptions – whether service specific or not - ripped them up and rewritten five new business rules, designed to debunk some time-honoured myths and help you and your organisation take a leap towards that much-feted goal of customer centricity.
Read on for the new rules we recommend, maybe take those and mix them with your own, why not share them @OracleCX? At a minimum we hope these new ways of looking at business will help provoke the questions you, and others, need to ask of your organisation – in fact, we’ve included key questions that will help provoke some conversations, so you can start to build a picture of what’s going well and where there may be room for more discussion and investigation.
By creating a connected field service ecosystem, organizations can increase their response time, reduce mean time-to-resolution and eventually, power a more predictive service model. This will enable a new level of field service productivity and cost-savings from increased efficiencies. Organizations will also be able to provide exceptional customer experiences consistently.
Customer disruption and asset downtime will be minimized, and organizations will be able to empower their field service resources with insight into the issue before they arrive at the customer site. All thanks to a unified field service and IoT strategy.
By investing in your customer experience teams, next-generation approach, and customers, you empower the modern customer across all touch points and create remarkable experiences.
Oracle has the most complete set of customer experience cloud applications to help you meet change, achieve growth, and drive customer loyalty.
For sales teams to be successful in the age of the customer, they need tools that help them close more deals, faster. Some CRM tools are underused because they’re not geared to helping reps sell in the modern era. This may be because they’re complicated to use; because they’re isolated from the apps your reps use every day; or because they don’t give reps the information they need.
Today, sales automation is not (just) about managing accounts, contacts, and activities. It’s about gaining insight that provides a competitive edge, having access to predictive information, being able to collaborate in real time, creating quotes in front of the customer, updating forecasts. All at any time, from any place, using mobile devices—all helping to drive sales and pipeline.
If you’re looking to improve sales performance, optimize ecommerce, implement marketing automation, expand social media, deliver better customer service, or utilize accurate Configure-Price-Quote (CPQ) – it’s all Oracle.
And, the icing on the cake? All of these solutions are integrated, but modular. We offer a breadth of solutions that you can not only buy individually, but can also easily integrate with existing or additional solutions as your business needs grow.
Adapt your customer experience strategy to new technology in Forrester's navigate the future of CRM in 2017 Report.
The past five years have marked the beginning of the “Age of the Customer,” in which technology and economic forces have put customers in control of their interactions with businesses.
These businesses, hoping to understand and serve customers in a global and digital economy, are almost universally undergoing digital transformation, which involves realigning and investing in new technology and business models with a specific focus on the customer experience.
Mobile is undoubtedly changing both our personal and professional lives. Customer service organizations should decide on a strategy to bridge the gap between mobile behavior and customer service. This requires a strategic review of value drivers, combined with a tactical search for relevant use cases.
Don’t fall in the “we need an app for everything” trap — some users need big screens, some users don’t. Some need a rich experience, others just need basic functions. Your strategy must take all of these dynamics into consideration.
Deep-dive analytics tools have completely transformed the way many organizations do business—helping remove the guesswork from major areas of operations, and provide everybody with the clear, actionable answers they need to make informed business decisions.
The benefits of sophisticated analytics are being reaped across the business. But according to Deloitte, HR is lagging behind— with only 14 percent of companies using analytics in HR, compared to 77 percent using these tools in Operations1.
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