The 2019 Digital Trends: Advertising in focus report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising set to dominate the agenda over the next year.
This report explores attitudes to technology and innovation, including how advertisers risk losing the balance between creativity and measurement, and the challenge posed by walled gardens that restrict access to data.
A great demand-side platform (DSP) partner can help you do this. Ensuring that the partner you select will improve rather than aggravate the complexity of the situation is crucial. When selecting a DSP partner it’s too easy to be taken for a ride in the wrong direction, resulting in money being poorly spent or wasted.
With our essential DSP checklist, you’ll have the confidence to make the right decision.
The advertising world was once unscalable and manually labor intensive, but with AI, you can transcend your sense of what’s possible. Increase your efficiency, raise your return on ad spend, improve the customer experience, and secure your competitive advantage—all free of the manual processes that hold other advertisers back.
With the help of Adobe Sensei across the entire Adobe Advertising Cloud suite, better advertising planning, forecasting, optimization, and experiences are within your reac
The digital tools powering today’s modern businesses make work faster, easier, and more accurate. But there’s still one tool that many companies have yet to adopt – the electronic signature.
See how electronic signatures equal big benefits for everyone in your organization.
• Business leaders say that improving document processes could yield 23% reduction in business/compliance risk
• Research shows a potential 30% reduction in cost and 36% increase in revenue.
• 45% of business leaders say departmental productivity would increase
• 72% agree that improving document processes would increase customer satisfaction and/or increase brand value.
With the right solution, electronic signatures are cost effective and simple to deploy. Perhaps because they seem so logical in today’s digital world, some organizations tend to overlook e-signatures to reduce costs, improve productivity and mitigate risk.
Research and customer experiences show that with e-signatures, organizations can:
• Shorten sales cycles from eight days to three hours
• Reduce costs by approximately 30% and increase revenue by more that 35%
• Significantly improve hiring and onboarding – in some cases, as much as 80% less time to process new hires
Here are some of the key reasons why e-signatures are essential to any organization’s move to digital processes.
Electronic signatures can have a dramatic impact on your organization’s digital transformation initiatives, helping to increase productivity, accelerate sales, strengthen collaboration and simplify a wide range of processes across all departments.
However to truly leverage e-signatures, you must ensure that your solutions adhere to the most stringent guidelines for security and regulatory compliance. Here are the most important and pertinent questions to ask potential vendors about security.
Digital transformation isn’t just about speeding up manual processes. It’s about improving customer and employee experiences. Adobe Document Cloud for Office 365 that includes Adobe Acrobat DC, Adobe Sign, and PDF services, integrates seamlessly with your existing business applications such as Microsoft Office and SharePoint. With this integration, you can convert paper-based processes to compelling digital experiences that impress customers and help employees work and collaborate faster.
See how Adobe can help you accomplish more in less time.
In this Forrester study, interviewees described how they have converted their formerly paper processes into digital processes with Adobe Sign, reducing, among other things, the amount of forms that need to be printed and shipped.
Key findings include:
• 420% ROI
• 125 hours saved per user
• 28x faster time to business
• Reduced 1.5 hours per transaction of manual signature steps
• Cost savings of $6 per transaction on average
Overall, the Adobe Sign investment improves the signature experience for internal and external audiences, simplifying these previously manual processes and making it easier and secure to get documents signed.
Using your desired number of seats, we have compared Adobe Acrobat Stardard CPL/TLP published pricing to Nuance volume pricing. Download this calculator to see how much you can save with Nuance PDF Converter Enterprise.
Since Adobe debuted the PDF file format in the early 1990s, it has become the defacto standard for electronic documents in many markets. While engineers, publishers, and printers push the format to its technical limits with rich media and 3-D content, the general office worker comprises the PDF-using majority.
Le cloud est devenu un incontournable des technologies de l'information depuis près de dix ans. SaaS (Software-as-a-Service), IaaS (Infrastructure-as-a-Service), PaaS (Platform-as-a-Service) et désormais XaaS (Anything-as-a-Service) : autant de solutions technologiques proposées sous forme de services qui stimulent l'adoption de ce que nous appelons collectivement les services cloud.
Soucieuses de transformer au plus vite leur activité, les entreprises du monde entier font appel aux technologies numériques pour gagner en agilité et en efficacité, réaliser des économies et offrir à leurs clients une expérience hors normes. Les processus de signature documentaire représentent l’un des plus grands atouts pour accélérer cette transformation.
De plus en plus d’entreprises trouvent leurs audiences en ligne. Celles qui ciblent leurs clients par le biais d’un message cohérent sur l’ensemble des canaux digitaux obtiennent un meilleur retour sur investissement.
Il suffit de se promener en ville ou de se rendre dans une entreprise pour constater que le mobile est devenu le nouveau système d’exploitation de l’humanité. Le téléphone envahit nos vies. Il nous réveille le matin, nous propose des itinéraires de remplacement pour éviter les bouchons ou nous permet d’obtenir un bon de réduction dans la queue d’un fast?food.
Les marketeurs dans le domaine des médias et du divertissement
ont toujours joué à un jeu de cache-cache aux enjeux élevés avec
leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
Au fil du temps, les marketeurs qui se consacrent aux services financiers ont été témoins de l’émergence et du déclin de bien des stratégies d’acquisition. Les agences physiques dominaient autrefois l’univers des achats.
Web content management now constitutes mission-critical software to help drive successful communications with customers. Application leaders focused on enabling effective digital experiences should use this document to help them in selecting the most appropriate vendor and solution.
Marketing leaders will find a host of new vendors in this year's Magic
Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
In our 35-criteria evaluation of data management
platforms (DMPs), we identified the 11 most
significant ones The ADEX, Adform, Adobe,
KBM Group, Lotame, MediaMath, Neustar,
Nielsen, Oracle, Salesforce, and Turn and
researched, analyzed, and scored them. This
report shows how each provider measures up
and helps B2C marketing professionals make the
As customer expectations evolve alongside digital
capabilities and channels, it’s not enough to offer cool
experiences. Now they must be cool personal experiences
that anticipate the customer’s needs and desires before
even she knows about them. This change requires
us to think much more broadly about how we use
personalization. Already brands adopting strategies and
tools for personalized experience design are gaining a
sustainable competitive advantage over brands that aren’t.
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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