One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Mobile platforms will act as a catalyst for the next generation of connected experiences. In particular, smart apps connected to products and CRM systems will emerge. In 2013, leading marketers will anticipate the longer-term mobile disruption and shift from tactical efforts to more transformative mobile strategies.
Today’s leading DMPs are ingesting a wide range of owned and licensed data streams for insights and segmentation and are pushing data into a growing number of external targeting platforms, helping marketers deliver more relevant and consistent marketing communications.
Worldwide social network ad spending is expected to reach nearly $9 billion in 2013, a 33% increase over 2012. While Facebook will maintain a significant share of the 2013 total ($5.48 billion), that leaves $3.5 billion to be spent on fast-rising Twitter, Chinese social networks, social games, LinkedIn and other sites.
Marketers’ social media successes have added to their burdens. Many now have dozens of social pages to manage, thousands of customer comments to monitor, and hundreds of colleagues who want (or need) to participate. Social relationship platform vendors off er tools that help marketers efficiently and responsibly expand their social capabilities.
In Forrester’s 53-criteria evaluation of online testing platform vendors, we identified the seven most significant providers — Adobe, Autonomy, Maxymiser, Monetate, Optimizely, SiteSpect, and Webtrends — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria, and where these vendors stand in relation to each other, to help customer intelligence professionals select the right partner for their online testing needs.
Think targeting ticks customers off? Actually, it’s quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 That’s why targeted and personalized content is more important now than ever before.
Without document classification in play, it's impossible to know what to protect. The mobile ecosystem makes workers infinitely more productive, which is one reason that it won’t go
away. This white paper explores the question: How can IT govern and protect content in such ad hoc and semi-structured environments? Please download whitepaper to learn more.
In this paper, we explore the IT management environment. How can you integrate document solutions across
desktops, mobile apps, and the cloud to better meet business demands, without creating so much complexity
that it causes IT to suffer? Please download to learn more.
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of
mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave
its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds.
Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
Document signing certificates enable organizations to digitally sign Adobe®, Microsoft Office® and other document types, marking them with visual trust indicators that verify the publisher’s identity—an indication that the document has not been altered.
With document signing certificates organizations can authenticate documents, allowing for secure and efficient electronic transmission of official papers including legal documents, invoices, engineering plans and diagrams, diplomas, charters and more while reducing costs associated with printing and maintaining paper files.
This white paper will discuss:
The history of document signing
What digital signatures are and how they function
The benefits and objectives of implementing document signing certificates
Real world use cases of document signing certificates
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