Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
Improving the customer experience is a strategic imperative for most
organizations today, but delivering an engaging experience across the growing
number of digital customer touch points can be a daunting challenge.
Organizations must deliver responsive experiences that “play well” on
smartphones, PCs, and tablets. They must publish content to installed app
experiences on mobile and other connected devices, to social channels, and
to email campaigns. They must manage global sites in different languages,
localize the experience for different markets, and — increasingly — personalize
the experience for different customer personas or segments.
A modern digital experience management platform is essential for any
organization hoping to make digital experience delivery a core competency.
IDC interviewed organizations using Adobe Experience Manager Sites (AEM
Sites) to understand the impact of the platform on their ability to create,
manage, and deliver digital experiences. Study participants
Adobe automates the process of turning insights into action by connecting Adobe Analytics to other solutions in Adobe Experience Cloud, including Adobe Target and Adobe Audience Manager. Four features make this possible:
• Anomaly detection. The technology automatically analyzes trends and determines if they are statistically significant — in milliseconds.
• Analyze play button. With analytics, you can take insights and connect them to your email, DMP, and personalization platform in seconds.
• Intelligent alert. A built-in alerting system sends an SMS text or email when it detects an anomaly. There are also predictive algorithms that help you forecast how often the alert is likely to trigger. You can set these to only notify you of the most important changes.
• Intelligent recommendations. It’s simply impossible to manually create every alert you might need, so Adobe is building machine learning directly into analytics to analyze users’ behaviors. Like a virtual data assistant, it co
Because you don’t just deliver content. You deliver a customer experience.
We're honored that once again, we've been positioned as a leader in Gartner’s Magic Quadrant for Web Content Management (WCM). We believe this validates Adobe Experience Manager as a forward-thinking vision of what content management can be throughout an entire customer journey. And with the integration of Adobe Experience Cloud and Adobe Creative Cloud, we offer more than a content management platform. It’s a content management powerhouse.
Read the report and learn about Adobe Experience Manager’s strengths according to Gartner — and how you can bring those strengths to your own customer experiences.
Most of the information that’s been made available about Adobe Integrated Runtime so far, has been written for the programmers that are building applications, not for the visionaries that are designing the client experiences. The objective of this paper is to provide executives, project managers, marketers and other visionaries with an introduction to Adobe AIR, and information about how Adobe AIR can be leveraged to create next generation web experiences.
Adobe positioned highest in Ability to Execute and Completeness of Vision in Gartner’s Magic Quadrant for Web Content Management. Gartner’s evaluation is based on Adobe Experience Manager, part of the Adobe Marketing Cloud. Adobe is named a Leader and is positioned highest in both Ability to Execute and Completeness of Vision.
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