We live in an age of unrivaled ecommerce opportunity. The number of new internet users is climbing by 248 million each year, equating to 7% annual growth. That figure in turn is dwarfed by booming ecommerce rates, which average out at 14% globally.
This report offers an overview of ecommerce markets across the globe, summarizing the current situation, and identifying the most effective ways to nurture business - and the customer experience - on a local and global scale.
The economic face of the APAC region is changing. While the East has long been considered a source of competitively priced raw materials and manufacturing services, the spending power of its inhabitants - and their increased fondness for international travel - has transformed it into a force to be reckoned with.
It’s estimated that, over the next five years, 88% of
the growth in the global middle class will be in the Asia Pacific region.1 If multinational companies hope to take advantage of this vast new target market, they will need to adapt their expansion strategies and offer APAC customers a tailored retail experience.
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