Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
IBM Analytical Decision Management revolutionizes how organizations make decisions by optimizing and automating high-volume, operational decisions at the point of impact to drive better business outcomes. In this technical white paper, learn about the architecture, deisgn and execution environments for this leading-edge technology, as well as recommendations on how to manage an implementation of this decision management solution.
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