analytical study

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Published By: Dun & Bradstreet     Published Date: Apr 21, 2016
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage. What We Uncovered: - 73% of analytic professionals claim to work for an analytically-driven company - Only 42% of companies have a strategy for using analytics across the enterprise - Just 38% of companies share results of their analytic insights outside their department - 81% of organizations rely on 3rd parties for at least some portion of their analysis Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
Tags : 
hoover's, marketing strategies, analytics, data
    
Dun & Bradstreet
Published By: SAS     Published Date: Mar 14, 2014
This Q&A with Tom Davenport, Director of Research for the International Institute for Analytics (IIA), will help you understand how analytics is evolving, where you need to go, and how to get there.
Tags : 
sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, analytics, analytical study, visualization deployment, deployment, institute for analytics
    
SAS
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