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Published By: Oracle     Published Date: Sep 30, 2019
In the past, B2B transactions occurred in face-to-face meetings as a sales professional worked a product demo, business luncheon, or boardroom presentation to influence a customer – and close the deal. Today, however, B2B stakeholders perform much of their product and service research online. In fact, 93 percent of B2B buying starts with online searching, according to a Pinpoint Market Research study. This research occurs long before a customer engages with sales. As your prospects research and evaluate your offerings, they leave behind valuable clues to their intent. Understanding these clues – cracking the code – can help you tailor your messages to them, thereby providing them a more tailored, relevant experience. As a result, business-savvy marketing and sales departments have embraced marketing automation platforms, so their respective teams can work together on one common platform, reach B2B customers online, and drive revenue. Marketing automation platforms automate repetitive
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Oracle
Published By: IBM APAC     Published Date: Sep 30, 2019
Digital technology is changing the financial services industry rapidly with automated process, AI insights, customized experiences, new operating models and next generation applications. In such a scenario how should banks innovate and stay ahead of the game? This e-book will provide you the best strategies and recommendations for modernizing your IT infrastructure and operations. You’ll learn how to lead disruption and manage rapid change for your bank, its operations and its customers. Here are the five key takeaways: • Personalize customer experiences by maximizing your data • Borrow strategies from open banking and new business models • Step up your security game • Drive innovation from the inside out • Design an agile infrastructure to support participation in new digital marketplaces Find out more in the e-book.
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IBM APAC
Published By: MicroStrategy     Published Date: Nov 08, 2019
A&BI platforms are transitioning from delivering simple, manual self-service to supporting more advanced, automated analytic use cases via growing, augmented, ML-driven capabilities. Data and analytics leaders should enable broader use cases to increase their investments’ business impact. Analytics and business intelligence (A&BI) platforms exhibit differences in functional capabilities, particularly in their support for advanced analytics, data source connectivity and embedded functionality. As the market matures, the capabilities required to build and deliver user-friendly analytics dashboards are the least differentiated. The trend toward assisting users with augmented data discovery functionality continues, but many products still lack enough support for this critical capability. When viewed across the whole span of capabilities, significant differences remain between competing platforms and, therefore, also between which are most appropriate for a given use case. In some cases, th
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MicroStrategy
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Robotic process automation (RPA) has emerged as a hugely popular business-IT priority – and with good reason. RPA platforms grow more and more sophisticated by the day, opening up fresh automation opportunities throughout the enterprise and business. But RPA platforms generally aren’t a one-size-fits-all investment. In this market guide, find out how the top RPA vendors stack up against one another on key investment criteria, including ideal use cases, unique RPA capabilities, and more.
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Automation Anywhere APAC
Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Forbes recently referred to robotic process automation (RPA) as “a gateway drug to AI,” referencing its low barrier to entry compared to other technology choices within the AI realm. But while experts continue to tout the future of RPA, what can we expect of it in the short-term? Jump into this resource to get a peek at how experts are predicting RPA’s 2019 will pan out, including notable market shifts, major technology disruptions, and entirely new RPA use cases.
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Automation Anywhere APAC
Published By: Automation Anywhere APAC     Published Date: May 17, 2019
Much has already been said and written about the infiltration of robotic process automation (RPA) and intelligent automation (IA) technologies into the workforce. In truth, it’s taken the corporate world a while to test, trust and commit to automation at work. To understand how far APAC/ANZ markets have advanced towards acting on these opportunities, the Shared Services and Outsourcing Network (SSON) surveyed the market and found that across the region corporations were forward thinking in building for scale, trusting technology and recognising the need to incorporate robotics into both IT infrastructure and enterprise strategy. This report explains how enterprises across APAC/ANZ are staying ahead of the global wave of RPA, the most popular solutions they are choosing, who the preferred consultants or 'integrators' are, the challenges, and how the digital workforce is being integrated into the human one.
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Automation Anywhere APAC
Published By: SAP     Published Date: Sep 28, 2018
"The automotive industry is changing slower than it ever will and faster than it ever has. And customer demands are evolving at speeds never seen before. For companies serious about innovating at scale and transforming their business in order to dominate their market, it will take innovative thinking, disruptive technology and near flawless execution. This challenge, perhaps best described as the perfect blend of art and science, is more than achievable, but only if you have the right partner. Which is why we want you to meet Leonardo, by SAP. SAP Leonardo is a digital innovation system that enables organizations of all sizes to transform at scale with minimal risk and disruption. SAP Leonardo brings new technologies and services together to help businesses power their digital transformation. SAP Leonardo proves that truly transformative and sustainable innovation happens when technology, people, and data are combined."
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customer experience & engagement, digital transformation, sap
    
SAP
Published By: Epicor     Published Date: Aug 14, 2018
As an automotive parts or components manufacturer, you may be both encouraged and challenged by a growing number of trends in the automotive marketplace. From disruptive trends in product developments—such as electric vehicles, advanced assistance and safety capabilities, and driverless vehicles—to trade tariff increases, regulation changes, and higher interest rates, it’s apparent that change is in the air Download now to learn more!
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Epicor
Published By: Oracle     Published Date: Feb 24, 2015
Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer obsessed or modern marketers. Read all the results. Get the report.
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oracle, forrester, brand management, digital marketing, marketing automation, technology, decision making, information, data, insights, marketing maturity, revenue, growth, leadership
    
Oracle
Published By: Pega     Published Date: May 25, 2016
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to
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interaction management, business technology, enterprise, forrester, best practices, pegasystems
    
Pega
Published By: Adobe     Published Date: Mar 27, 2018
Vendors from advertising, marketing automation and analytics are racing to deliver personalized digital marketing at scale. Marketing leaders need a system that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe article that condenses/highlights key findings from the Econsultancy Digital Marketing in the Financial Services and Insurance Sector 2017 Study, an in-depth, 5000+ word report covering FSI executives’ opinions on: – General trends in retail banking, investment banking, and insurance – Internal structures their companies are using to execute digital transformation – The biggest threats/disruptions in the industry – The biggest priorities in 2017 (leaders are focusing on both customer retention and customer acquisition, mainstream is focusing just on customer retention) – Main sources of sales and leads (digital + mobile are steadily increasing sources) – Digital marketing budgets & investment areas (leaders are investing more in digital marketing automation and analytics) – Use of the cloud and AI to automate analysis and marketing – The importance of multichannel personalization – Innovation in the types/formats of products/services provided (leaders are focusing on i
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Adobe
Published By: KPMG     Published Date: Nov 21, 2018
Many BPO providers have already invested heavily in robotic process automation (RPA), providing an opportunity to renegotiate your BPO contract to reflect the cost savings they are making as a result. But there’s more. Contract renegotiation also creates an opportunity to leverage providers’ investment to accelerate automation in your own business. Read this to discover: • the benefits of automating business processes and the impressive level of cost savings this can deliver • the impact of automation on the BPO market and the implications this has for BPO contracts • a five-step processing for assessing and renegotiating your outsourcing contract • three options for starting your automation journey.
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KPMG
Published By: Dell EMC Storage     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Aug 15, 2019
Pursuing agility to truly impact business transformation requires embracing data center modernization as a core competency. Crucial to this is having the most up-to-date IT infrastructure to support the scale and complexity of a changing technology landscape. Companies must embrace this imperative by adopting software-defined data center principles, embracing modernization, and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with fast, secure, and reliable business technology. In December 2018, Dell Technologies commissioned Forrester Consulting to evaluate the business value of modern infrastructure in company data centers. Forrester conducted an online survey with 508 IT infrastructure technology decision makers in seven countries to explore this topic. This spotlight focuses on the 102 respondents we surveyed at midmarket businesses (MBs) with 100 to 499 employees. We found that while most midmarket fi
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Dell EMC Storage
Published By: Dell EMC Storage     Published Date: Sep 03, 2019
Pursuing agility to truly impact business transformation requires embracing data center modernization as a core competency. Crucial to this is having the most up-to-date IT infrastructure to support the scale and complexity of a changing technology landscape. Companies must embrace this imperative by adopting software-defined data center principles, embracing modernization, and automating their IT management processes. Those that do will propel business innovation and deliver superior customer experiences with fast, secure, and reliable business technology. In December 2018, Dell Technologies commissioned Forrester Consulting to evaluate the business value of modern infrastructure in company data centers. Forrester conducted an online survey with 508 IT infrastructure technology decision makers in seven countries to explore this topic. This spotlight focuses on the 102 respondents we surveyed at midmarket businesses (MBs) with 100 to 499 employees. We found that while most midmarket f
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Dell EMC Storage
Published By: Oracle     Published Date: Dec 19, 2018
Transformation technologies like IoT, blockchain, AI, cloud security, autonomous and chatbots are all jostling for our attention. But which ones are considered important and which ones are businesses actually using? In August 201 8, we asked 4,000 senior decision - makers across 21 markets to tell us how they felt about the different technologies . Fascinated to find out?
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Oracle
Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
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Oracle
Published By: Automation Anywhere     Published Date: Feb 21, 2019
A recent Forbes article called robotic process automation (RPA) “a gateway drug to artificial intelligence (AI)”. In other words, RPA, provides organizations with a low barrier to entry into the AI world along with many of its benefits. Call it dipping a toe in the AI waters. What’s clear is RPA is on a tipping point. But will this growth continue? In this e-book we explore 7 predictions for the RPA market in 2019 from the market-leading platform, Automation Anywhere.
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Automation Anywhere
Published By: Automation Anywhere     Published Date: Feb 21, 2019
Robotic Process Automation was born with the vision of empowering business users to create software bots that could interact with enterprise systems just like humans. Its benefits include substantial time and cost savings, improved customer satisfaction, increased workforce morale, and the ability to build a competitive advantage over competitors. But to fully realize all these benefits, it’s important for businesses to select a solution with a robust RPA security architecture that supports core principles, such as least privileges and separation of duties while delivering end-to-end protection for the critical apps and sensitive data involved. This paper provides an overview of the industry’s highest standard for enterprise-grade security as demonstrated by the market’s leading Digital Workforce platform, Automation Anywhere Enterprise.
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Automation Anywhere
Published By: Dell EMC     Published Date: Mar 27, 2019
The automotive industry is in the midst of a highly competitive transitional period, with the ultimate goal of fully autonomous or “driverless” vehicles likely to be realized within a decade. The scale and intensity at which OEMs and Tier 1 suppliers must bring innovations to market – while containing costs, mitigating risks, managing product complexity and maintaining compliance – is challenging. The emergence of Advanced Driver Assistance Systems (ADAS), designed to enhance passenger, vehicle and road safety, introduces disruptive requirements for engineering IT infrastructure – particularly storage, where even entrylevel capacities are measured in petabytes. This paper will explore the infrastructure challenges facing OEMs and Tier 1 suppliers in developing and validating ADAS technologies, and propose a storage solution that is optimized for such workloads, delivering high performance, high concurrency and massive scalability.
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Dell EMC
Published By: Oracle EMEA     Published Date: Apr 15, 2019
Oracle Autonomous Data Warehouse Cloud is more than just a new way to store and analyze data; it’s a whole new approach to getting more value from your data. Market leaders in every industry depend on analytics to reach new customers, streamline business processes, and gain a competitive edge. Data warehouses remain at the heart of these business intelligence (BI) initiatives, but traditional data-warehouse projects are complex undertakings that take months or even years to deliver results. Relying on a cloud provider accelerates the process of provisioning data-warehouse infrastructure, but in most cases database administrators (DBAs) still have to install and manage the database platform, then work with the line-of-business leaders to build the data model and analytics. Once the warehouse is deployed—either on premises or in the cloud—they face an endless cycle of tuning, securing, scaling, and maintaining these analytic assets. Oracle has a better way. Download this whitepaper to f
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Oracle EMEA
Published By: ServiceNow     Published Date: Oct 02, 2015
Since 2007, ServiceNow has continued to experience impressive growth, in terms of both its traction in the market and the functionality offered by its IT service automation solution. Firmly established as one of the leaders in the IT service management (ITSM) space, ServiceNow has introduced Express – a new ITSM offering aimed specifically at the small-to-medium enterprise (SME) and mid-market.
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ServiceNow
Published By: Pega     Published Date: Jul 29, 2015
Customer insights professionals face the challenging task of delivering contextually relevant experiences across the customer life cycle. They need to work with their business technology counterparts to integrate enterprise marketing technologies that manage customer data, provide real-time analytics and insights, and automate cross-channel interactions. Here is where Real-Time Interaction Management (RTIM) is critical, according to The Forrester Wave™: Real-Time Interaction Management, Q3 2015 report, which identified the 11 most significant technology providers in this space across 35 criteria. Forrester defines RTIM as “Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer life cycle via preferred customer touchpoints,” and identifies Pegasystems as one a leader in this very diversified pack. Download this Forrester Wave report to discover how well each vendor fulfills Forrester’s criteria an
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Pega
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