Bringing an automotive product or component to the marketplace can involve complex requirements that must be addressed by numerous teams spread across different departments, companies and geographies. This white paper explores some key challenges that automotive companies face in creating smarter, more sophisticated automobiles that are made up of many systems of systems and how a holistic approach can help address them.
Published By: LiveHive
Published Date: Feb 16, 2016
Recent studies have shown that the lack of integration between sales and marketing systems can cause the biggest gap between top sales performers and under-achievers. Yet less than 1 out of 10 B2B companies report good alignment between sales and marketing organizations, according to Sirius Decisions.
Download the white paper “How Top Performing Companies Drive Sales and Marketing Alignment” to learn more about how content personalization, analytics, and process automation can help you build a stronger relationship between sales and marketing.
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Marketing automation delivers a multitude of advantages and opportunities, including improved operational efficiencies, reduced costs, marketing and sales alignment, more (and more qualified) leads, and increased revenues.
Read our ebook, “8 Ways Marketing Automation Can Expand Your Search Marketing Practice,” to learn how to take advantage of the many similarities between search marketing and marketing automation to grow your agency.
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies.
At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Email marketing was an unexplored avenue for Meade Auto and they were open to its potential as a tool to help create awareness and sell cars. Learn how eROI helped Meade to implement a successful email marketing campaign for their Lexus dealerships that surpassed their expectations.
Published By: Omniture
Published Date: Oct 10, 2007
Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
"Automotive companies are challenged by rapidly evolving technologies, changing consumer demands, tough competition, and globalization, in addition to integration and collaboration demands - to get ahead, you need a new way to successfully manage market challenges.
Technology can prove to be a vital component in the quest for service profitability. However, there is a lot of technology out there targeted at field service organizations which has evolved to the point where its introduction in customer-facing functions can significantly enhance organizational productivity.
Published By: Quocirca
Published Date: Jul 27, 2009
Across the mid-market, inefficiencies are compounded by the lack of visibility into pertinent data, of processes being adequately and flexibly automated, and for the performance of the business to be monitored on a constant basis. Without such capabilities, businesses will find it difficult to survive the current financial conditions – yet creating an environment where information can be easily aggregated and viewed has never been easier. Also, business performance can be easily monitored with small proactive, and even reactive, actions ensuring effective responses to market forces and enabling organisations to compete with local and more global business threats.
Enterprises need to utilize software testing that can automatically review applications for security problems. This document examines the market drivers and technology associated with software security code review products and discusses how Cenzic is addressing this urgent need.
Published By: BlueHornet
Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
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