Consumers have become more educated about the value of data and cyber risks associated with it. As consumer awareness increases so does their expectations of trust and digital security. Read now KPMG's report Trust in the time of disruption to understand the cybersecurity gap that exists between consumers and organisations, and what asset management and financial services firms as a whole can do to close the trust gap.
It’s no secret that data-driven marketing (DDM) is top of mind for brand and agency executives. But what is surprising—shocking, in fact—is how vital first- and third-party information is for creative and execution strategies today. Case in point: 70% of senior marketing executives from brands, agencies and related industry segments say data-driven marketing is a core element of a majority of their campaigns, according to a new Oracle-Forbes Insights survey.
This full immersion in data and analytics—more than what many industry insiders may have realized—shows how quickly brands and agencies have recognized the potential benefits and rushed to replace outdated “gutfeel” decision making with quantifiable research. This was another recurring theme in the Oracle-Forbes Insights study, which found that marketing executives rely on advanced analytics to increase sales, attract new customers and expand brand awareness. In addition, 71% of respondents feel they effectively use it to identify
Published By: InMoment
Published Date: Oct 14, 2019
In today’s experience economy, a simple request for feedback on a receipt
is not enough to accurately determine your guests’ needs. Guests need
to be presented with the option to share feedback at the right time for
them—whenever, wherever, and however they want to. At the same time,
the volume of feedback requests and the length of surveys often result in
survey fatigue and other negative emotions in guests.
This is just one of the complex issues restaurant brands find themselves
facing today. Others include:
• How do I understand the experience every individual guest has with
• How do I communicate with them in a way that they’re more likely to
• How can I demonstrate awareness of the guests’ situations and acknowledge their needs?
Published By: Samsung
Published Date: Feb 03, 2016
Maverik is a regional convenience store chain that operates more than 270 convenience stores with a brand identity and décor theme around adventure, sports, and the outdoors. Maverik needed a digital signage program to reinforce the brand, drive foot traffic from the pump stations into the store, and promote food purchases.
Published By: Commvault
Published Date: Jul 06, 2016
Enterprises today increasingly turn to array-based snapshots and replication to augment or replace legacy data protection solutions that have been overwhelmed by data growth. The challenge is that native array snapshot tools – and alternative 3rd party solutions – have varying degrees of functionality, automation, scripting requirements, hardware support and application awareness. These approaches can add risk as well as administrative complexity and make it more difficult to realize the full potential of snapshots – whether in single disk vendor estates or in heterogeneous storage environments.
This checklist will enable you to build a shortlist of the 'must have' features needed for snapshots to deliver exactly what you require in your application environment or Private Cloud.
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
With global opportunities on the rise,. having a multilingual workforce has become a critical market success factor. Language proficiency and awareness of a market's culture, local customs, and business traditions conveys respect for customers and colleagues, which leads to greater trust and improved business results.
Businesses are providing language-learning resources that prepare employees to engage in these markets. Forbes Insights and Rosetta Stone surveyed 200+ executives globally to understand the impact of language training on companies and employees. Read this guide to learn the key themes and data from the report.
Published By: Websense
Published Date: Jan 25, 2013
Increasing one's awareness of today's mobile security risks and understanding the options for solutions are two key steps in preparing for best security practices. In addition, this article discusses mobile security solutions and much more.
When your solution needs deep packet inspection (DPI) application awareness as a key enabling feature, highly reliable and accurate identification of network traffic and applications - in real time - is an expected requirement. Whether it’s for software defined networks to enable policy control and critical traffic steering or to protect corporate networks, IoT devices, and cloud platforms from malicious attacks, it’s crucial to choose the right DPI solution.
When Barracuda first engaged with Rohde & Schwarz Cybersecurity in 2007, enterprises were more concerned about the unauthorized use of Skype, other P2P applications and instant messaging. Although the need for application control and awareness remains, enterprise concerns are shifting to securing enterprise applications hosted in private and public clouds, protecting east-west data center traffic and preventing unwanted traffic and malware on the corporate network.
Welcome to the very first edition of Modern Monitoring, a collection of articles and insights designed to help IT operations and DevOps professionals deliver more resilient, supportable and high-performance IT services.
It’s perhaps a sign of the times that monitoring as a discipline is receiving much more attention within the biz tech community. And deservedly so. The new distributed application architectures being built, together with the dizzying pace of software delivery, demand new approaches in what’s traditionally been perceived as a “keeping the lights on” IT practice.
Of course, there’s no better way to consider monitoring than to draw parallels with other practices in related fields. It’s why we’ve included a couple of pieces with a distinct aeronautical flavor that discuss importance of instrumentation and contextual awareness.
Cybercriminals can be goal-driven and patient, and they often have a singular focus, plenty of time and access to vast, modern technical resources. Both organized and forum-based criminals are working constantly to find innovative and efficient ways to steal information and money with the lowest risk to their personal freedom. If we wish to stay “one step ahead” of the threats detailed in this report, awareness of online criminal threats, techniques and markets is our best defense.
Application-aware vEPC is the key to SDN/NFV service deployments. Deep packet inspection software provides granular network data, which lays the foundation for application awareness in mobile networks. This case study explains how a leading provider of virtualized network solutions uses the best-berforming deep packet inspection (DPI) software R&S®PACE 2 by Rohde & Schwarz to provide their CSP customers with overall network intelligence at a highly granular level.
Cloud technology has changed everything—it has been one of the biggest transitions in the IT industry over the past three to four decades. Today’s customers require greater agility and faster innovation, and need the flexibility to run their workloads both in the public cloud and on premises with a predictable and transparent IT cost structure. Learn more in this new mini digi book. (Digital awareness asset/.pdf of value proposition for OCM and new Oracle Exadata Cloud Machine)
Published By: Proofpoint
Published Date: Aug 10, 2017
BEC attacks are a growing threat to businesses because they prey on vulnerabilities that can’t be patched: people. That’s why employee training, financial controls, and especially technology are the keys to a strong defense and timely response. You need need a solution that does not solely depend on reputation and basic email filtering. With granular controls, advanced email solutions can identify and quarantine impostor emails before they reach an employee’s inbox.
The CA Performance Management Handbook for DB2 for z/OS by renowned tuning experts Susan Lawson and Dan Luksetich of YL&A covers information to enhance your skills and raise awareness for databases performance management issues and tuning strategies. This supplement to the CA Performance Management Handbook provides specific information on which technologies apply to which issues and how CA Database Management addresses your most pressing database performance management challenges.
To effectively respond to these challenges, public safety agencies must be able to rely on secure networks with integrated voice, video, and data capabilities. With these networks and their associated assets, agencies can obtain more timely and accurate information, enhancing situational awareness and improving response times. Cisco and our partners can help agencies obtain secure networks.
Published By: Mimecast
Published Date: Nov 14, 2018
Are your employees behaving badly?
Quick Fact: Only 11% of organizations continuously train employees on how to spot cyberattacks. Too often time, resources and conflicting priorities push training to the bottom of the list.
Check out the latest insights from the Cyber Resilience Think Tank to learn how to make security awareness a key facet of your organization’s culture. The consequences of not prioritizing security awareness training are real.
Read about it.
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