In today’s competitive on-line world, the speed of change in customer behaviour is increasing. In addition, in industries such as retail banking, car insurance and to some extent retail, the Internet has become the dominant way in which customers interact with an organisation.
Yet in many data warehouses today, being able to analyse customer on-line behaviour is often not possible because the clickstream web log data needed to do this is missing. It is a key point because customer access to the web has made loyalty cheap.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.