Published By: Marketo
Published Date: Sep 03, 2019
Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services.
New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.
Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:
How to identify, prioritize, and profile the right accounts
Creating a winning ABM strategy
Creating the right content
Which channels to leverage and how to coordinate them
How to measure, analyse & optimize ABM campaigns
What an ABM strategy that spans the entire customer lifecycle looks like in action
Aberdeenís Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy ó and itís paying off. Find out how.
Published By: MX Logic
Published Date: May 21, 2008
In this recent report, the Aberdeen Group’s research revealed that 100% of Best-in-Class companies consume some managed security services as part of their security strategy. The most widely deployed and easiest to implement managed security service is email security.
This Aberdeen Research brief hones in on the critical time element of a Best-in-Class BI strategy. The research shows that these top performers are leveraging real-time or near real-time analytics in order to proactively manage their business and drive substantial performance improvements.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.