A modular, holistic approach to change
Digital disruption is forcing companies to fundamentally rethink how they compete. You probably used to solve this challenge by buying better technology. But in today’s complex, fast-changing business world, that single-minded approach is destined for failure.
KPMG’s Technology Strategy and Selection (TSS) framework is a modular, holistic approach that drives lasting, long-term value from technology change. This article walks through the four key phases of the leading edge framework—creating a transformation vision, blueprinting the future organization, selecting the supporting technology, and implementing the new tools.
Organizations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localized Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
In today's connected world, a well managed Web presence is essential for any organization to achieve business success. The internet provides unprecedented opportunities for border-free communication. Many organizations use the internet to reach worldwide audiences. These organizations need to balance centralized messages and branding with localized content and contributions. SDL Tridion's BluePrinting technology allows you to create this balance.
This white paper provides examples of how organizations can use BluePrinting technology to achieve a smooth, global Web operation-and explains how organizations can combine Content Management technology with translation technologies for even greater efficiency.
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