Published By: Oracle OMC
Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
20% of customers will be responsible for 80% of profit – or
so says The Pareto Principle, also known as the “rule of the
vital few.” So, while marketers are trying hard to increase market
share, they should be equally (or even more) concerned about
nurturing the customer relationships they already have. That
means finding ways to strengthen bonds with your best
customers and figuring out how to turn good customers into
Personalization, truly helpful support, data-driven contextual
marketing, re-engagement strategies, gamification… There’s
an almost overwhelming number of options out there, each
touted as your golden key to an enduring bond with your users.
In the pages that follow, you’ll learn about five strategies to drive
engagement and retention with actionable tips from Selligent
clients – top brands that are at the forefront of creating and
sustaining customer loyalty.
Since the 1990s, the customer relationship management (CRM) concept has been embraced by the business world as a way to forge, maintain, and improve bonds with customers. Previously, many companies focused mainly on gathering consumer data for their own use. However, once businesses began to understand the value of allowing customers to dialog about their needs, they began implementing more systems that invited customer feedback.
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
In this paper, we examine the evolution of the bond market through three interconnected lenses: the liquidity environment, market structure and product preferences. By submitting this form you agree to share your contact information with BlackRock and to follow-up communication. Investing involves risk, including possible loss of principal. Prepared by BlackRock Investments, LLC. iSHARES and BLACKROCK are registered trademarks of BlackRock, Inc., or its subsidiaries. All other marks are the property of their respective owners. BlackRock, Inc. is not affiliated with The Economist. 483635
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