Analytics is now an expected part of the bottom line. The irony is that as more companies become adept at analytics, it becomes less of a competitive advantage. Enter machine learning. Recent advances have led to increased interest in adopting this technology as part of a larger, more comprehensive analytics strategy. But incorporating modern machine learning techniques into production data infrastructures is not easy.Businesses are now being forced to look deeper into their data to increase efficiency and competitiveness. Read this report to learn more about modern applications for machine learning, including recommendation systems, streaming analytics, deep learning and cognitive computing. And learn from the experiences of two companies that have successfully navigated both organizational and technological challenges to adopt machine learning and embark on their own analytics evolution.
In many ways, today’s web marketers are like blindfolded shopkeepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two,
the more complete your customer vision, the greater the value
you can provide to them and the greater value they will deliver
to your bottom line.
In many ways, today’s web marketers are like blindfolded shop-keepers. They might have a general understanding of their customers’ needs, based on site analytics and other data sources, but they do not see what their actual customers are doing across channels. Hence, they miss numerous sales and marketing opportunities—online and off.
Whether your shop is real, virtual, or a combination of the two, the more complete your customer vision, the greater the value you can provide to them and the greater value they will deliver to your bottom line.
Two dominant trends are potentially reshaping the role of the HR function in the corporate world. The first relates to the rapid growth of the knowledge economy. In this environment, a committed, appropriately skilled and prudently deployed workforce is critical in order to develop new products and outstrip the competition. Second, many administrative functions that were formerly handled by HR departments, such as payroll and pensions, have now been farmed out to third parties. Indeed, research reveals that more than two-thirds of companies outsource a portion of their HR functions. This report by the Economist Intelligence Unit investigates whether the HR function is forging a close and robust relationship with the CEO. It also explores the nature of these working relationships, how they have been affected by the economic downturn and how they vary across industries and regions.
Published By: Marketo
Published Date: May 08, 2012
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Through real-world statistics and case studies, this paper outlines how the tools unique to marketing automation systems can be implemented to reap significant increases in the bottom line.
If your website takes longer than 3 seconds to load, it's already losing revenue. Case studies from dozens of companies like Amazon and Google prove that page load time has a direct link to metrics like cart abandonment, page views, and conversion rate. In short, speeding up page load times through web performance optimization (WPO) may be the most efficient way to increase the ROI of your website. This guide covers the many ways that improving web performance can impact your bottom line, so that you’re equipped to prove the ROI of improving your site’s performance. Download the free guide now!
Published By: DocuSign
Published Date: Apr 12, 2017
In the last decade, customer relationship management (CRM) platform adoption has increased rapidly to meet the speed of business. Enterprises of all sizes and types are adopting CRMs as the norm. CRMs offer a single source of customer information and reduction in paper. Most importantly, they allow companies to do business more rapidly and with greater agility.
Read this eBook to learn how you can extend the value of your CRM system to see increases in operational efficiency, lead conversion, customer satisfaction, and sales revenues.
Getting your happiest customers to leave a review might seem difficult, but it’s easier than you might think. In our new ebook, Cracking the Code: Why online reviews matter to your business, we will show you how online reviews can improve local SEO, increase trust and loyalty with your customers, and ultimately boost your bottom line.
Dramatic shifts in workplace norms as a result of remote sales teams are now a reality, as field-based personnel perform so many vital selling and strategic account management business functions, more effectively armed with tablets than ever before. Aberdeen research conducted for Sales Performance Management 2012: How the Best-in-Class Optimize the Front Line to Grow the Bottom Line (December 2011), shows that 60% of companies’ sales team members are primarily remote workers. Indeed, in Aberdeen research for Mobile HCM: Workforce and Talent Management on the Move (June 2010), 57% of respondents who track the impact of their mobile recruiting efforts report improved quality and/or size of their talent pool as a result of their work. Does attracting and retaining a quality sales force thus require corporate technologies and processes that are influenced by consumer trends and cultural sea changes? Moreover, are there benefits to enterprises that enable their sales team to work remotely?
As marketers, we often find ourselves on the dreaded execution treadmill. Running from campaign to campaign and tactic to tactic without understanding the impact we’re having on the bottom line. A high-performance marketing plan can help you understand how your programs are doing, tie them back to revenue, and show you where you should be prioritizing your time. Get started on your plan today with this six-step blueprint for developing a high-performance marketing plan.
Published By: GeoTrust
Published Date: Oct 06, 2014
Phishing scams are a serious problem around the world. The number of attacks – and their level of sophistication – has skyrocketed in recent years. If you have a website and do business online, you are probably at risk. Fortunately, there is an effective way to protect your customers, your company and your brand from phishing: SSL and Extended Validation (EV) SSL. In this guide, you’ll learn more about Phishing and how SSL and EV SSL technology can help protect your site, your business and ultimately, your bottom line.
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent.
Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University:
- A mere 15 percent of marketers have proven social’s impact quantitatively
- 58 percent of CMOs feel increasing pressure to prove the value of marketing
- Only 2.3 percent of marketing budgets is dedicated to ROI measurement
“If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions.
But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
Published By: Seamless
Published Date: Jun 11, 2013
In today’s business climate finding and retaining talented employees is extremely important. Even if you’re not adding new employees, retention is still a top concern, especially if you’re in an industry ripe with job opportunities.
For industries that face stiff competition or a shortage in skilled workers, it is imperative to create work environments that people want to be a part of—and stay a part of. For those companies that succeed, the impact on the bottom line is huge.
Cascade Grain Products, a new $113.4 million gallon ethanol plant in Clatskanie, Oregon, was in need of an IT infrastructure that matched its green business mission. The IT management team chose to equip the new plant with an expandable and energy-efficient server and storage infrastructure consisting of an all-in-one blade server and storage solution. Read this case study to learn how Cascade Grain Products achieved a planet- and bottom line-friendly six-figure cost avoidance on power, cooling and construction costs and $50,000 annual saving in onsite administration costs.
Appropriately sizing and hosting your online game project’s infrastructure can improve your bottom line. In this white paper, IBM describes the current state and direction of key technological trends and how they impact the business of games, focusing on what online game companies need to know to more rapidly and efficiently build a better game.
The productivity and bottom line of most businesses have benefited greatly from the increasing pace and pervasiveness of technological support. In the process, the community that characterizes and supports businesses of all sizes has been given short shrift. In this Clipper Group paper, read about IBM Lotus connections, the tool that will help your team to collaborate as efficiently as possible.
End-to-end storage means that your data is well-managed, protected, and available when you and your customers need it most. IBM System Storage products simplify your infrastructure with servers and storage in one, allowing you to grow, and lowering the total cost of ownership through advanced energy management. Discover the IBM System Storage family of products, services and solutions, and see how they can bring value to your bottom line.
This white paper examines how companies are successfully realizing benefits from their procurement initiatives and are viewing procurement as an integral part of their overall corporate strategy. They no longer perceive procurement as a cost center, but rather as a strategic lever for improving profits or funding new initiatives.
This paper introduces the Procurement Services Provider model and how it can help companies significantly reduce procurement costs for greater bottom line value. The paper published by the Aberdeen Group speaks about the value a PSP can bring to an organization and it showcases ICG Commerce as a pioneer for this new service offering.
Telecommunications expenses are among the largest cost items on the corporate income statement. According to leading industry analysts, many companies can lower their telecommunications costs by 15 percent or more without damaging their service quality. In this white paper, MBG outlines five steps that can lead to these savings.
Bonded Sender, the world’s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.
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