bottom line

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Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: Seamless     Published Date: Jun 11, 2013
In today’s business climate finding and retaining talented employees is extremely important. Even if you’re not adding new employees, retention is still a top concern, especially if you’re in an industry ripe with job opportunities. For industries that face stiff competition or a shortage in skilled workers, it is imperative to create work environments that people want to be a part of—and stay a part of. For those companies that succeed, the impact on the bottom line is huge.
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perks, retention, human resources, talent, seamless, food
    
Seamless
Published By: HP     Published Date: Jul 08, 2009
Cascade Grain Products, a new $113.4 million gallon ethanol plant in Clatskanie, Oregon, was in need of an IT infrastructure that matched its green business mission. The IT management team chose to equip the new plant with an expandable and energy-efficient server and storage infrastructure consisting of an all-in-one blade server and storage solution. Read this case study to learn how Cascade Grain Products achieved a planet- and bottom line-friendly six-figure cost avoidance on power, cooling and construction costs and $50,000 annual saving in onsite administration costs.
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renewable energy, hp storage, cascade, it infrastructure, green, power, cooling, construction
    
HP
Published By: IBM     Published Date: Feb 08, 2008
Appropriately sizing and hosting your online game project’s infrastructure can improve your bottom line. In this white paper, IBM describes the current state and direction of key technological trends and how they impact the business of games, focusing on what online game companies need to know to more rapidly and efficiently build a better game.
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game, online games, video games, ibm, game project
    
IBM
Published By: IBM     Published Date: May 30, 2008
The productivity and bottom line of most businesses have benefited greatly from the increasing pace and pervasiveness of technological support. In the process, the community that characterizes and supports businesses of all sizes has been given short shrift. In this Clipper Group paper, read about IBM Lotus connections, the tool that will help your team to collaborate as efficiently as possible.
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ibm, ep campaign, ibm ep, productivity, lotus, lotus connections, desktop management, collaboration
    
IBM
Published By: IBM     Published Date: Jun 19, 2008
End-to-end storage means that your data is well-managed, protected, and available when you and your customers need it most. IBM System Storage products simplify your infrastructure with servers and storage in one, allowing you to grow, and lowering the total cost of ownership through advanced energy management. Discover the IBM System Storage family of products, services and solutions, and see how they can bring value to your bottom line.
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ibm, express seller, storage
    
IBM
Published By: ICG Commerce     Published Date: Aug 21, 2009
This white paper examines how companies are successfully realizing benefits from their procurement initiatives and are viewing procurement as an integral part of their overall corporate strategy. They no longer perceive procurement as a cost center, but rather as a strategic lever for improving profits or funding new initiatives.
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eprocurement, procurement, psp, procurement service provider, strategy, corporate strategy, icg commerce, icg
    
ICG Commerce
Published By: ICG Commerce     Published Date: Aug 21, 2009
This paper introduces the Procurement Services Provider model and how it can help companies significantly reduce procurement costs for greater bottom line value. The paper published by the Aberdeen Group speaks about the value a PSP can bring to an organization and it showcases ICG Commerce as a pioneer for this new service offering.
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eprocurement, procurement, cost control, procurement services provider, psp, icg commerce, icg
    
ICG Commerce
Published By: MBG     Published Date: Aug 21, 2009
Telecommunications expenses are among the largest cost items on the corporate income statement. According to leading industry analysts, many companies can lower their telecommunications costs by 15 percent or more without damaging their service quality. In this white paper, MBG outlines five steps that can lead to these savings.
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phone, telecom, telecommunications, phone bill, it spending, cost control, voip, voice over ip
    
MBG
Published By: netVigilance     Published Date: May 30, 2007
Bonded Sender, the world’s leading email accreditation program, increases inbox delivery at more that 35,000 domains, averaging a 21 percent improvement across accepting ISPs according to a recent Return Path study. For marketers, email deliverability translates directly to the bottom line.
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deliverability, deliverable, undeliverable, spam filter, filter, blocking, filtering, email marketing
    
netVigilance
Published By: Villanova     Published Date: Aug 21, 2009
Professionals who master Six Sigma disciplines can become recognized leaders, guiding key projects that result in breakthrough improvements, improving bottom-line results.  This white paper discusses how Project Managers can deliver projects as much as 90% faster, and reduce costs by 25%.
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project management, project management tips, 6 sigma, lean methods, lean, pmp, cost control, productivity
    
Villanova
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Building a top-tier analytics practice is an evolution.  The best approach is to start small, then scale with each success.  Learn how to incrementally build your analytics practice with five customizable building blocks that create a strong foundation for analytical success.
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analytics, predictive analytics, business analytics, business process, business strategy, customer chemistry
    
Customer Chemistry
Published By: TRIRIGA     Published Date: Jul 27, 2007
Leaders in every industry perform sale-leaseback transactions to unlock the value of real estate, improve the balance sheet and realize tax benefits. The paper discusses how sale-leasebacks enhance financial ratios, elevate operations and re-focus real estate strategies on profitability rather than logistics.
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sales-leaseback, sale-leaseback, sales leaseback, sale leaseback, real estate, balance sheet, tax benefits, leased properties
    
TRIRIGA
Published By: TRIRIGA     Published Date: Mar 31, 2008
Investments in green building strategies consistently result in significant benefits for organizations today.  Green buildings not only reduce the environmental impacts of natural resource consumption and green house gas emissions, but they also provide economical benefits such as reduced costs, improved bottom-line performance and higher shareholder value.
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green building, tririga, environmental sustainability, dr. romm, tririga, environmental impact, green house gas emissions, emissions
    
TRIRIGA
Published By: Ecora Software     Published Date: Aug 15, 2007
High-profile data losses are grabbing more and more headlines every week, threatening the reputation, customer base, and overall bottom line of organization whose systems have been exploited. In addition to this lurking threat, now organizations face potential fines for PCI non-compliance from VISA, beginning in September 2007. Ecora Software will provide you with the information you need to proactively address PCI compliance and, of equal importance, minimize your risk of a costly data breach.
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pci, pci dss, pcidss, payment card, credit card, pci compliant, compliance, financial
    
Ecora Software
Published By: Easynet     Published Date: Mar 26, 2008
This Executive Brief will show how transactional networks and IT networking services can successfully promote internal integration of company workflows while improving external collaborative processes in order to coordinate activities with third-party stakeholders and agents around construction projects.
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collaboration, vpn, managed networks, construction, mobility, easynet, building
    
Easynet
Published By: Integration New Media     Published Date: Apr 01, 2008
This new white paper by Integration New Media looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer’s bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.
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inm, integration new media
    
Integration New Media
Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media looks at the benefits achieved through adding richness to eCommerce sites, with an emphasis on the impact that this change can have on a retailer’s bottom line. In addition, it presents samples of successful integrations and options for moving forward that leverage current technology, providing retailers with the biggest bang for the smallest investment.
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inm, integration new media
    
Integration New Media, Inc.
Published By: Archway     Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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archway, roi, marketing operations management, outsourcing, business assessments, market planning, product procurement
    
Archway
Published By: HiDef Corporate     Published Date: Dec 22, 2009
Download the IDC Analyst Connection to learn how the cost of audio conferencing affects a company's bottom line.
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citrix, audio conferencing, wainhouse, hidef, sme, pstn, time management, conference calls
    
HiDef Corporate
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
    
Bazaarvoice
Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
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ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
Published By: IBM Software     Published Date: May 12, 2011
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line - so you won't just survive, you'll thrive.
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ibm cognos, predictive analytics volume, direct marketing, best practices, analytical techniques
    
IBM Software
Published By: Okta     Published Date: Apr 29, 2015
2014 was a banner year for security breaches. According to the Identity and Theft Research Center, there were 783 reported U.S. data breaches, a 27.5% increase from 2013. Keeping your company and customer data safe is no longer just an IT problem; it's a top concern for C-level executives as well. Your company's reputation and bottom line depend on keeping corporate data secure — yet employee mobility is making this a huge challenge. Read this eGuide to learn how to avoid these challenges with simpler, smarter authentication.
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theft, research center, c-level, okta, theft research
    
Okta
Published By: Virgin Pulse     Published Date: Oct 03, 2013
Launching an employee wellness program and watching it take flight doesn't always mean you'll knock it out of the park. To have a measurable impact on health and well-being — and boost the bottom line — you need to sustain engagement for years. You also need to broaden your focus beyond just physical wellness. Download this paper to learn how you can have healthier, happier, more productive employees, and lower healthcare costs.
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employee wellness, employee wellness program, sustained engagement, employee behavior, human resources
    
Virgin Pulse
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