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Published By: Trustpilot     Published Date: Apr 30, 2018
Having reviews is essential, but it’s only the first step Today, the winners in business are not always the ones with the lowest prices or the biggest range of products. In fact, the winners are not even always the biggest brands. The winners are trusted companies who offer an exceptional customer experience again and again. Simply, the winners are those who are listening to their customers. We all know we need reviews on our website, we know visitors to our website want to see reviews to help them make their buying decision. But that is just the beginning. Recognize the full potential that reviews have and you’ll see an improvement in the performance of all your marketing activity.
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marketing, ecommerce, conversion strategies, seo, customer reviews, user generated content
    
Trustpilot
Published By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
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pr strategy, marketing, digital age
    
TrendKite
Published By: 1010data     Published Date: Nov 28, 2018
This report analyzes online private-label sales from Sept 2017 – Aug 2018 at the category and retailer level and delivers insights on which brands pose the biggest threat online today and which categories may expect more disruption down the line.
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1010data
Published By: Iterable     Published Date: Sep 07, 2018
Today’s consumers are more informed, diverse, demanding and well-connected than ever before. With nearly unrestricted access to shopping resources used for discovery, comparison, and purchase, consumers are able to shop at will, often independent of branded retailer guidance. This rise of consumer independence can be attributed to the emergence of technological advancements favoring consumer empowerment; however, the repeated failures of brands to proactively offer personalized, high-value shopping experiences at scale is a significant contributing factor of consumer exodus. This has fostered an inclination among shoppers to become self-reliant in their pursuit of purchases, effectively shutting out promotional outreach from brands. Many brands continue to fall out of touch with their customers because they’ve lost sight of their customers’ true needs. Customer centricity has long been the foundation for modern marketing, but the brands which fail at creating deeply personalized market
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Iterable
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business. It doesn't see silos. It uses data to inform the next best step to improve processes spanning all areas of the business, including customer experience.
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Group M_IBM Q4'19
Published By: Group M_IBM Q4'19     Published Date: Sep 27, 2019
Brands are seeing tremendous disruption in the areas of retail, consumer goods, and travel/ hospitality. To stay on pace with the changing needs and demands of these industries, you need to compete and thrive in new ways. Cognitive Enterprise is data-enabled, cloud-powered, transformational business that breaks through organizational silos.
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Group M_IBM Q4'19
Published By: InReality     Published Date: Jan 24, 2019
Your shoppers are changing quickly and often, and foot traffic is declining. Optimizing every shopper visit is more critical than ever. Traditional tools have failed to offer a sufficient remedy, but declining costs and growing capabilities in in-store retail analytics technologies is transforming how brands and retailers maximize dollars per square foot.
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InReality
Published By: InReality     Published Date: Feb 11, 2019
Whether they start in-store, on-the-go, or from their couches at home, today’s shoppers travel complex buying journeys, crossing multiple channels and devices— all while expecting retailers and brands to understand them and meet their growing expectations. This new study reveals what motivates in-store shoppers to make a purchase and keep them coming back again and again.
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InReality
Published By: Acoustic     Published Date: Aug 22, 2019
Companies that can harness the power of data are tomorrow’s winners. At Acoustic, we believe deeply in the importance of putting data into context to help companies quickly determine which marketing messages are resonating and which strategies are outpacing the market. The 2019 Marketing Benchmark Report examines email and mobile marketing messages sent by thousands of brands in 2018 to establish industry standards on customer engagement, delivery and subscriber churn. Our analysis uncovers trends and benchmarks than can help you optimize your audience outreach. Use this valuable information to compare how your campaigns are performing, see where to focus your efforts and build your case for more investment.
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Acoustic
Published By: Wpromote     Published Date: Sep 10, 2019
While profit-driven marketing isn’t new, many brands still focus on metrics that distract from the true goal: profit. The shift to profit-driven marketing begins with reevaluating traditional KPIs. Certain metrics have become so ingrained in marketing plans that there’s no consideration about whether they are still relevant. Ready to start prioritizing profit? Learn more about how Wpromote can help.
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Wpromote
Published By: Avaya     Published Date: Jul 18, 2018
Digital Transformation: Insight into Getting it Right, is new research commissioned by Avaya and undertaken by IDC. The Infobrief contains key insights from over 1,300 enterprises and consumers to help brands plan and improve digital transformation, specifically through the modernisation of business communications infrastructure. Because business communications technology is at the heart of digital transformation.
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Avaya
Published By: Amazon Web Services     Published Date: Feb 01, 2018
Machine learning is proving its power across virtually every industry in ways that add actionable insight and efficiency. But one can look at the rise of this transformative paradigm with a more focused lens to see AI technologies as a business tool of the highest order, one that improves processes and inspires new models. AI, in other words, has a big role to play on the balance sheet. Two leading brands in very different spaces — Capital One in financial services, John Deere in agriculture — are seeing efforts that stretch back decades come to fruition with the launch of cloud-based AI platforms. Capital One is developing digital products and experiences using machine learning to help millions of customers with their financial lives; John Deere’s Precision Agriculture solution helps farmers gain precise information about their machines and crops. In both instances, AI and a cloud platform combine to enable transformation.
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digital, technologies, optimization, amazon
    
Amazon Web Services
Published By: Urban Airship     Published Date: Oct 18, 2017
Push notifications for mobile and web that boost customer engagement & retention. Our data study of 63 million new app users shows that when brands send high value push notifications more frequently (sometimes more than one a day!) users are more likely to engage and keep their app. So what kinds of push notifications should you be sending? Download this eBook for 50+ examples you can use to increase the frequency of your notifications (web or app) — and reap the bottom line benefits.
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Urban Airship
Published By: Monotype     Published Date: Jan 27, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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Monotype
Published By: Swyft Media     Published Date: Jan 28, 2016
What is a millennial and why do they matter to your brand? How can you engage this audience and lay the foundation for an engaged customer base with your messaging and content? These questions are all vital to how your brand can tap into the $600 billion in buying power millennials hold right now and for the future. Swyft Media addresses how brands can reach millennial consumers with 5 key tips you can implement today.
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swyft media, brand engagement, best practices, millennial customers, customer engagement, content solutions
    
Swyft Media
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
This eBook will present some of the key ingredients in the secret sauce for successful customer loyalty and customer retention marketing. It presents five marketing strategies to drive engagement with a long-term perspective. Drawing on the latest engagement marketing technologies, these insights are supplemented by cases from Selligent Marketing Cloud clients, top brands that are at the forefront of creating and sustaining customer loyalty.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Everybody in marketing is chasing today’s consumers as they hop from channel to channel on their digitally empowered customer journeys. Some marketers are more successful than others. Brands with integrated omnichannel touchpoints can let customers start researching a product on their laptop, receive related advertising on social, ask questions on chat, make the purchase on their phone, and pick up the product at their nearest store.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Here’s the reality for retail marketers today: personalization is no longer an option. It’s the key to keeping your customers engaged – and spending. Brands that get it right stand to gain a lot. Those who don’t, lose. Consider some of the major retailers that have failed in recent years.
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Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).1
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Selligent Marketing Cloud
Published By: Dell EMC     Published Date: Aug 01, 2019
Software might run the world, but software still runs on hardware. It’s a misperception that hardware has little value anymore. Every application, every workload, every data set runs on physical servers. Read “Hardware Does Matter: Global Server Brands are Perceived as Superior for Driving Digital Business,” a Frost & Sullivan report of 500 IT decision makers, on the value of global server brands vs. commodity servers. Look beyond commodity status to discover: • Key server purchase criteria • How top brands directly compare • How to choose based on workload Server brands very significantly, and a commodity brand may not provide the outcomes you need, especially for new and next-generation applications. Download this analyst report from Dell EMC and Intel® to learn more.
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Dell EMC
Published By: Oracle     Published Date: Apr 30, 2018
As more people continue to travel all over the world for business and pleasure, so the battle for hotel guests has become more and more intense, and unsurprisingly hotels are deploying a full range of loyalty programs and incentives to try and hook in guests, build up brand loyalty and reap the rewards of return business. Points programs, privileges such as free access to spas or executive lounges and exclusive offers are popular rewards. But are guests engaged? Given the choice to revoke their personal information from hotel brands, more than 80% of respondents said they would. Yet loyalty programs are at the heart of hoteliers’ commercial strategy. So what is going on?
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loyalty, hotels, hospitality, guests, commercial
    
Oracle
Published By: Oracle OMC     Published Date: Nov 30, 2017
Innovative delivery and content is THE currency in advertising and only programmatic platforms can deliver the value to the advertiser to ensure the return on these immersive media formats. That movement happened quickly and brands had to still find a way to connect and with the accountability being included, could finally measure success based on more than recall or click through rate (CTR). Programmatic advertising provides for repeatable, automated advertising that allows for exponential success and accountability, which is precisely what advertisers historically were missing and continually seek.
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Oracle OMC
Published By: Clearswift     Published Date: Jun 09, 2008
Anyone who spends any time online cannot have failed to notice. People are using the Web in new ways; ways that make the 'brochureware' of the early Web experience look and feel decidedly flat. It's a new world, characterised by a wave of new jargon, brands and web based experiences. MySpace. FaceBook.  Wikipedia. Flickr. Twitter. YouTube. Mashups. Blogs. Newsfeeds. Download this white paper for a simple guide to the terms, opportunities and threats that Web 2.0 poses.
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internet security, web 2, web 2.0, clearswift, social media, social networking, facebook, myspace
    
Clearswift
Published By: Bronto     Published Date: May 31, 2018
We subscribed to the email lists of 50 brands in the Internet Retailer Top 1000 to see what type of personalization and triggered messages they use to entice customers back to their websites. What you'll learn: • How effectively brands are using customer data to nudge them back onto the purchase path. • How triggered messages can better engage customers and keep them coming back. • How browse and cart recovery can rescue revenue that would otherwise be lost.
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revenue, email, internet, retailer, website
    
Bronto
Published By: SAS     Published Date: May 24, 2018
For 20 years running, SAS has landed a coveted spot on Fortune’s 100 Best Companies to Work For list. Our HR department plays a critical role in keeping current employees engaged and productive as well as anticipating and preparing for future workforce needs. How? One reason is our use of data and analytics to drive HR decision making. It would be easy to assume other companies see the value of analytics; however, a Deloitte survey found 75 percent of HR leaders rate analytics as a priority, yet only 8 percent say their HR organization has a strong analytics capability. I had the pleasure of meeting David Harcourt, Associate Manager of Employee Insights at Yum! Brands when he spoke at the Analytics Experience 2016 conference in Las Vegas. His session, “HR Analytics from Scratch: 8 Lessons Learned in the First Year,” provided valuable insight into what it takes to build HR analytic competency from scratch. His mission is to share with others what he wishes he’d known when he started bui
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SAS
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