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Published By: Balihoo     Published Date: Feb 03, 2012
This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.
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balihoo, marketing, local channels, branding, co-op marketing, customers
    
Balihoo
Published By: Zuberance     Published Date: Feb 11, 2012
The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.
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marketing, word of mouth marketing, social marketing, social media roi, brand advocates, online reviews, digital marketing, social media marketing
    
Zuberance
Published By: CompareBusinessProducts     Published Date: Dec 06, 2010
Get a quick start on your CRM purchase by researching the important issues and factors for your organization. This chart compares the 19 leading CRM products in the market today.
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comparebusinessproducts, crm comparison chart, customer relationship management, integration
    
CompareBusinessProducts
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
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leading brands, crimson hexagon, social media, strategic decisions, social media
    
Crimson Hexagon
Published By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems, brandwizard, capital id, direxxis
    
Teradata
Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
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adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization
    
Adobe
Published By: Adobe     Published Date: Jan 14, 2016
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform. With modern tools and workflows, companies can now create content at the velocity needed to meet with customer demands — creating loyalty and boosting revenue.
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adobe, creative, design, brands, culture, device, platform, experience
    
Adobe
Published By: Adobe     Published Date: Jun 26, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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Adobe
Published By: Thismoment     Published Date: Oct 08, 2014
Brands are in a content pressure cooker. The demand for quality content is forcing marketers to keep a rapid pace with emerging technology and consumers’ growing expectation for real-time, authentic connection with brands. How does one keep up with such a rapid pace? Download Becoming a Brand DJ today to gain insight on how to stay up to speed with consumers expectation in the emerging world of technology.
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branding, quality content, emerging technology
    
Thismoment
Published By: Vivoom     Published Date: Apr 06, 2015
Free eBook – Brand Marketer’s Guide To Participatory Mobile Marketing. How video co-creation helps brands break through on mobile, expand campaign reach by 25%, drive conversion rates of 10% and grow campaign ROI.
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mobile, brand, video, roi, marketer, consumer participation, scale, media mix
    
Vivoom
Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy
    
Gigya
Published By: Gigya     Published Date: Jun 08, 2015
Social login adoption is growing at a rapid clip as businesses come to understand social login as more than just a means to faster registration, and as a key for gaining access to rich, permission-based identity data that drives relevant user experiences. You’ll learn: About the state of social login and latest trends What benefits social login provides for users What value social login can bring to your business Best practices when implementing social login Case studies from leading brands that are using social login
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social login, user experience, faster registration, social login benefits, best practices
    
Gigya
Published By: Turn     Published Date: Mar 09, 2016
Today’s programmatic advertising—let’s call it 2.0—delivers the accuracy and precision needed to provide that personal touch. Make an impact with unprecedented control over platform and context, incredibly accurate targeting, and of course, massive reach.
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programmatic, programmatic advertising, brand marketing, smart market, building brand, dsp, demand side platform, accurate targeting
    
Turn
Published By: Movable Ink     Published Date: Apr 01, 2016
Do your emails look great on mobile devices? In the UK, 70% of email opens occur on smartphones and tablets. You know you should be building responsive emails, but where do you start? Download ‘10 Quick Design Hacks for Responsive Emails’ to discover simple ways to create great-looking emails for mobile devices and see real life examples of how brands are making a big impact on a small screen.
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email marketing, contextual marketing, mobile marketing, responsive email marketing, email design
    
Movable Ink
Published By: Genesys     Published Date: Nov 02, 2017
This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement.
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customer experience technology, mit technology review, technology solutions
    
Genesys
Published By: 8x8 Inc.     Published Date: Jun 16, 2017
Tangent International is a specialist recruitment company for the technology industry. It has more than 70 employees who work with some of the most forward thinking companies in the world. A global recruiter with international needs Tangent International operates in 175 countries with candidates and clients across more than 220 locations. As a recruiter looking to source and place the best talent from all over the world, the business needed a service provider that would allow it to easily communicate with its global customer base. These customers include some of the biggest technology brands in the world who all have high expectations, so it’s vital that the technology Tangent International uses lives up to these standards.
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global recruiting, international needs, cloud based systems, unified global workplace, 8x8 products, virtual office pro, cost saving, crm integrations
    
8x8 Inc.
Published By: FICO     Published Date: Feb 06, 2018
Interpol reports social engineering as the “broad term that refers to the scams used by criminals to trick, deceive and manipulate their victims into giving out confidential information and funds.” Scammers use sophisticated psychological manipulation techniques to build a level of trust with their victim, having them divulge confidential information or authenticate the fraudulent activity as genuine. They will typically claim to be from the bank or well known and trusted consumer brands.
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social, engineering, fraud, cyber, security, scams
    
FICO
Published By: BrickWork Software     Published Date: Oct 24, 2017
80% of store customers begin their journey to your store online. Retailers need to capitalize on the new digital-to-store customer journey. To identify and convert online shoppers who prefer to purchase in-store, you need to understand offline intent. In this guide, we answer these questions: ? What is offline intent? ? Why does it matter? ? What can brands and retailers do to capture it?
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BrickWork Software
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
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ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Nov 29, 2017
"The percentage of consumers making purchases online has officially outpaced those who don’t. But what does this mean for brands? Once tethered largely to wholesale and resale, the door has been opened for brands to try a variety of selling options. And they are. The time is now for brands to step into the e-commerce game and figure out the best approach for them. In this white paper, we’ll dive into six critical components that all brands should be watching as the industry evolves: - Customer connections - Relationships with retailers - Quality of product content - Marketplace management - Social commerce influence - Big data for brands"
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ecommerce, retail, advertising, selling online, online shopping, online advertising, manufacturer, marketing
    
ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Jul 20, 2018
"Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce. In this eBook, you’ll learn: - Why Facebook and Instagram are essential to e-commerce success - Which advertising options should be on every seller’s radar - How to maximize your presence on these top-performing social networks"
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Aug 21, 2018
As e-commerce continues to grow at a remarkable rate of 24%, manufacturers are faced with what’s arguably the biggest challenge yet: How to create meaningful connections with consumers while simultaneously maintaining relationships with retailers and minimizing channel conflict. It may be new territory, but armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching, including: - Relationships with retailers - Connections with consumers - The importance of quality of product content - How to maximize sales on marketplaces
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Apr 26, 2019
Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, selling and fulfilling.
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ChannelAdvisor
Published By: Infosys     Published Date: May 21, 2018
For our client, developing multiple digital assets and campaigns across geographies to mirror their offline strategy was a complex task. The lack of an agile digital platform further aggravated their problem. As a large pharmaceutical company with operations in virtually every country in the world, and a portfolio of well-known brands, our client had to develop and maintain several websites and digital assets to support regional launches and campaigns. However, each one was treated as a separate project which raised several challenges.
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digital, agility, assets, campaigns, offline, brands
    
Infosys
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