The explosion of User Generated Content, or UGC, has drastically shifted the way people interact with brands. And as brands turn to UGC in place of their brand produced content, there are new risks that come with the rewards. To help mitigate these potential legal issues, we have developed a guide with everything you need to know about rights management.
Published By: MuleSoft
Published Date: Oct 13, 2015
The retail world is being transformed by e-commerce, mobile devices, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products. Learn how harnessing that data can help retailers cut costs, retain their customers and generate more revenue.
75% of brands now pay to promote their Facebook posts,1 and
that number will only continue to rise over the next few years.
Why pay for ads when Facebook is technically a “free” social
network? Well, you may have noticed that your organic posts
on Facebook are reaching fewer and fewer people every
day (and probably not getting the engagement they deserve,
either). That’s because organic reach for brand pages has hit an
all time low at around 2%, and organic reach per post continues
to decline rapidly every single day.1 Last year, SocialFlow saw a
42% drop in organic reach per post in just five months.
Published By: AppNexus
Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions.
However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel.
Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn:
• How to rapidly build an omni-channel solution for your clients
• How AppNexus can help your platform reach your marketer’s customers most cost-effectively
• How AppNexus ensures complete security for your client’s CRM data assets
Published By: Magento
Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and
social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making
consumers considerably happier and more receptive than other online activities.
This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered
in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer
acquisition. It has been well documented that the thrill of making a purchase causes a rush1
of dopamine, resulting
in a powerful sense of achievement that leaves consumers open to buy again.
This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage
with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and
e-commerce industry. Whether the objective is to acquire
Published By: Microsoft
Published Date: Jul 20, 2018
What sales and marketing gaps are you defending? How
are they impacting your ability to hit your numbers? In
this guide, we examine five massive gaps that could be
costing you time, customers, top-line growth and profit.
And we show you how to transform your business by
closing those gaps so you can get back to growing.
• Discover how to transform your business by
connecting sales and marketing with a shared set
of practices that have been proven to grow brands,
grow revenue and increase profit.
• Get expert advice from leaders who have walked
in your shoes, leaped over the gaps and unleashed
sales and marketing to drive growth – together.
• Watch insight-packed webinars from Forrester
Research, Microsoft and Adobe.
Published By: Microsoft
Published Date: Jul 20, 2018
EXPECTATIONS FOR CUSTOMER SERVICE
CONTINUE TO RISE AROUND THE GLOBE
Customers expect more from brands when it comes to convenience,
resolution times, and agent expertise. Evolving customer preferences
are tightly linked to innovations in digital technology, and brands must
embrace both in order to keep pace with heightened expectations. The
good news is that brands that can deliver on expectations are rewarded
with higher rates of customer retention and loyalty.
The Microsoft 2017 State of Global Customer Service survey polled
5,000 people from Brazil, Germany, Japan, the United Kingdom and
the United States. We continue to find commonalities along with distinct
differences between locals. And though people in all age groups are
embracing new digital trends, millennials especially are shaping the way
brands need to think about the future of customer service engagement.
Regardless of industry, service organizations are a customer engagement
focal point for brands around the world. Our r
Published By: Iterable
Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction.
In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report.
The Top Takeaways:
• The status quo when it comes to B2C marketing outreach
• How marketers are engaging customers throughout the lifecycle
• Expert commentary from our partners and customers
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
This consumer based research was designed to support
Travel Brands globally by understanding critical shifts in
both “customer mindset and behaviors”.
Although this research is focused on Generation Z, we
designed our full research around all of the generations for
context: Boomer, Gen X, Millennials and Gen Z.
If you would like to hear more about consumer habits and
behaviors for what matters throughout the Travel
Customer Journey, please reach out, we’re here to help.
Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web.
In the IBM white paper, "Attaining sustainable growth through corporate social responsibility," you'll see how corporations can differentiate their brands and reputations by helping to maintain society's wellbeing. Plus, you'll learn how corporate social responsibility can generate significant returns.
Published By: BrightCove
Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
Channel proliferation has made understanding who your customers are and how they interact with your brands over time and across channels dramatically harder. Watch this webinar and learn about IBM's customer analytics and how it can help serve you.
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry?
The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
What real people say about push messaging, from cringe-worthy mistakes to hero brands that execute push messaging perfectly, we’ve seen it all. And we want to help you get it right.
Download now to uncover 14 mistakes of Bad Push.
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey.
It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Published By: QuickPivot
Published Date: Mar 28, 2016
Welcome to the retail landscape of 2016. Customer data is a monster unleashed. Newly self-aware customers and rapidly advancing technology create challenges for brands looking to get a foothold and truly deliver the relevant, real-time experiences those customers have come to expect. QuickPivot’s research brief “2016 Retail Predictions, Insights from Industry Gurus”, provides the insights businesses like yours need.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.