Every lender, bank, and credit union has different product mixes and marketing priorities, but one thing they all share is the goal of winning, retaining, and growing our customer relationships. Typically, there are two ways to maximize customer engagement: seek margin with products like credit cards, or seek volume and deeper relationships with products like home equity.
This report analyzes both of these options through three key lenses: current market conditions, access to today’s high-quality borrowers, and the rich opportunity for integrated, targeted marketing. Our goal is to enable you to determine the best way to fine-tune your strategic customer engagement for 2019 by helping you:
Review current market conditions.
Connect with higher-quality borrowers.
Develop a 360-degree, integrated marketing mix.
The response to possible bank card fraud is one of the most important factors affecting the relationship that customers have with their bank. For customer-centric financial institutions who issue millions of bank cards, any instance of possible fraud is both a business risk to be managed and an opportunity to strengthen customer relationships.
Selecting the right enterprise resource planning (ERP) software often poses a challenge for many businesses in the manufacturing industry. With so many options out there, it’s difficult to break down each potential application and choose the one that’s the best fit for your business.
This Gartner report explains how ERP selection teams can come to a consensus and establish an understanding of all options by jointly populating and prioritizing a hierarchical, weighted ERP evaluation model.
A structured evaluation model helps put all the cards on the table by explaining and justifying to internal stakeholders, external auditors, and vendors how and why an ERP software decision was made.
Read the Gartner report and establish your own ERP evaluation model to see if the Epicor ERP solution is the right fit for your manufacturing business.
Published By: First Data
Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Organizations handling transactions involving credit or debit cards are facing increasing pressure to meet regulatory compliance mandates. In particular, they must comply with the Payment Card Industry Data Security Standard (PCI DSS) version 3, which went into effect in January of 2015.
Published By: Prophix
Published Date: Jun 03, 2016
Prophix and IMA hosted a webcast, titled “Overcoming Barriers to Implement CPM Methods”, featuring subject matter expert Gary Cokins, the CEO, at Analytics-Based Performance Management. The adoption rate of business analytics and corporate performance management (CPM) methods has been slowed by various barriers. Gary Cokins outlines the causes of this lag, as well as lessons learned about how to overcome obstacles, and obtain buy-in to manage and improve performance. He describes techniques such as strategy maps, balanced scorecards with key performance indicators (KPIs), channel and customer profitability reporting, and driver-based budgeting that can prevent failure when implementing CPM methods.
Published By: Riverbed
Published Date: Jul 17, 2013
Riverbed® Cascade Shark provides continuous, high-speed packet capture to ensure that packet-level information is available when needed for granular, real-time and post-event forensic analysis. Based on high-performance 1GbE and 10GbE capture cards, Cascade Shark is capable of sustained line-rate, multi-gigabit per second recording of network traffic.
What you will learn from this report:
• The opportunity of loyalty: two thirds of consumers are already members of at least one restaurant loyalty program
• What consumers look for in a restaurant loyalty program
• What puts consumers off joining loyalty programs in the first place
Published By: Mimecast
Published Date: Dec 20, 2018
Email remains the biggest entry point into your healthcare organization, and with medical records at least 10X as valuable as credit cards, potential payoffs are high. Security threats are real and debilitating – they can even affect patient care – and they aren’t going away anytime soon.
Watch the Anatomy of an Email-Borne Attack webinar where we'll paint the current healthcare threat landscape for attacks and demonstrate an actual live hack. You will learn:
Why and how the healthcare threat landscape is evolving
How your email can be used as an entry point in multiple types of attack
Attacker methodologies and the tactics and tools being used to exploit your users
How to enhance email security and improve overall cyber resilience
Published By: Brother
Published Date: Mar 08, 2018
The last decade has seen many exciting advances
in connectivity accelerated by the near universal
availability of smartphones and tablets – leading to a
highly interconnected world.
The security of networks - and the businesses and
individuals that rely on them - has become top of mind
for the IT Security professionals who are responsible for
ensuring the safety of the data and the networks where
this information is utilized.
As high-visibility security breaches occur - affecting
ecommerce, banking, retail and other industries - the
critical importance of the security of the infrastructure
these businesses rely on continues to grow.
Security in the workplace is a daily fact of life. From
using ID cards to control physical access, to entering
passwords to join the network, to using software to
monitor and prevent unauthorized access, all are
routinely used to protect critical assets and information.
However, there is one key area where many
organizations still have potential vulnerabili
Globally, payments are going digital—whether they are cash moving to cards, QR codes at point of sale (POS), purchases moving from physical to online stores with electronic forms of payment, or payments becoming seamless with in-app experiences. This phenomenon is not new, but does appear to be accelerating.
This increased speed of adoption is driven by multiple factors, including an abundance of new electronic payment methods—many of which are layered on top of existing payment methods— focused on convenience, speed and the overall consumer experience.
To find out more download this whitepaper today.
Published By: Workday
Published Date: Aug 07, 2018
Rethink the way you plan, budget, and forecast. This webinar, hosted by Workday and featuring Paul Hamerman of Forrester Research, provides insight into the advantages of:
Uniting organizational, workforce, and financial data
Collaborating with stakeholders and planning participants
Guiding the business with reporting, dashboards, and scorecards Watch the webinar replay to learn best practices for planning, budgeting, and forecasting that’ll help your organization succeed.
As retail continues its internet-influenced change and customer demand for “right now” service increases, a new area is open for business. There is no reason to send a shirt that is the wrong size or give an impersonal gift card. G-Commerce is here, offering a new type of personalized transaction and digitalized merchandise for those shopping for others.
Learn how Loop Commerce's flagship product, GiftNow:
• Increased % of sales from gifts by 2X
• Drove 24% of Christmas Eve sales
• Increased 6X demand over gift cards
Retailers can grab last-minute shoppers literally up to the moment before a holiday, and increase profits through fewer merchandise returns.
The creation, building, and protection of a brand is one of the highest priorities of a corporate marketing team.
Your logo and company colors are printed around the world on business cards, thought leadership, signage, and for internal branding, among other things. Do you really know how many people are creating and printing materials on behalf of the company?
Gelato CMO Christian Sæterhaug will shed light on the surprising discoveries our customers have made when investigating the issue.
Watch the video to learn more.
Published By: Datastax
Published Date: Mar 06, 2018
Ever since the invention of the abacus, the banking
industry has been on the leading edge of technological
innovation. Today more than ever, the industry relies on
game-changing software to provide high-performing
business-critical operations, analysis, and insights for
retail banking, loans, credit cards, and more.
Published By: Comdata
Published Date: Jul 05, 2017
With the start of the new year, it's the perfect time to evaluate whether virtual credit cards (a unique, 16-digit credit card number used for a single vendor payment, aka ePayables) are a good fit for your organization. To help, we have created this checklist.
Published By: Comdata
Published Date: Jul 05, 2017
If you are involved in purchasing or financial decision-making for your company, you have likely heard the excitement
surrounding virtual credit cards (also known as electronic or epayables) over the last few years. The payment industry
is moving increasingly towards paperless vendor payments, and it is important to understand how they can benefit your
business and what to look for in a virtual payment provider as you research solutions for your business.
Published By: OracleSMB
Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services.
But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help.
Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
Published By: SundaySky
Published Date: Mar 06, 2018
Card members at this consumer retail bank, enjoy a large variety of products and services. The bank offers standard banking transactions, credit cards, insurance, and investment products. After the 2008 financial crisis, the bank experienced a sharp decline in overall customer satisfaction, and also learned that its customers were more empowered than before.
In order to adapt, the bank adopted a customer-centric approach by introducting:
• A new customer motto: “Know me, value me, make it easy for me, and protect me”
• A new core initiative is to always teach digital first
• An understanding that customers are serviced on the digital channels they prefer to use
SundaySky SmartVideo enables the bank to take a strategic approach to enhancing the customer engagement process with personalized video experiences that welcome new card members and assist them in fully understanding how to get the most out of their new product.
Published By: SundaySky
Published Date: Mar 06, 2018
Brands no longer hold all the cards in their relationships with consumers.
This is the age of empowered customers. They are in control, and they will quickly disengage at the first sign of irrelevance. Regaining their attention once that has happened is difficult.
That is why so many CMOs and marketers are searching for new ways to engage and transform consumer relationships.
Providing value-rich video ad experiences can mean the difference between being remembered for all the right reasons, and getting lost in the cacophony of advertising chatter.
These kinds of ads motivate consumers to take the next-best actions that drive customer behavior change and help brands achieve their business goals far more effectively than traditional formats.
Fraud affects more than just your customers, it fundamentally destroys your reputation and has significant impact on your bottom line. In the first half of 2018, financial fraud from payment cards, cheques and remote banking totaled £358m in the UK alone, resulting from over a million incidents, an increase of more that 50% over the last 4 years.
Have a look at this interesting Infographic to find out more.
How can you strike the right balance?
It’s paradoxical...and annoying. Our consumers want personalized, tailored experiences, but they hold their data cards close to the chest. After Cambridge Analytica, data breaches, and creepy advertising practices, the only way forward is to build (and maintain) trust with your audience.
Download this new report to learn:
How did we get here? With so much data at our fingertips, what went wrong?
How do consumers feel about personalization in 2018?
How to get ahead and stay ahead. What data to keep, and what to throw out.
Credit Union Times is the nation's leading independent source for breaking news and analysis for credit union leaders. For more than 20 years, Credit Union Times has set the standard for editorial excellence and ethical, straight-forward reporting.