channel engagement

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Published By: InMoment     Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients: -Digital Experience Enhancement -Advanced Analytics for Personalization -Omnichannel Engagement -Proactive Sales and Advisory -Lifetime Engagement
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InMoment
Published By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
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visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
    
Curalate
Published By: CA Technologies     Published Date: Jan 08, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies
Published By: CA Technologies     Published Date: Jan 15, 2014
Customers are embracing new technologies and they want to interact through a variety of applications, at any time and from any device. Many consumer facing organizations are racing to enable new interaction channels to innovate, grow their business and improve customer loyalty. As they expand online services and add mobile and social media interaction there is an increasing need to both secure and coordinate these activities. The key challenge is to deliver innovative new applications and services quickly and to provide an excellent customer experience across multiple channels.
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ca technologies, crm, customer relationship management, delivery, security, multi-channel, customer environment, customer experience, social media, mobile, applications, customer experience management, customer engagement, application performance management, customer interaction service, customer satisfaction, secure content management
    
CA Technologies
Published By: Salesforce.com     Published Date: Jul 02, 2014
A well-executed "System of Engagement" strategy provides value to banks and customers. • Approximately 45% of bank customers today regularly interact with their institution through a mobile channel, with estimates of 70% within a few years. • Why it’s time to break down the System of Record and move to a System of Engagement. • How this shift can increase customer satisfaction and create new business opportunities. Download this white paper to get the full details on how a new approach to banking pays off for everyone.
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salesforce, system of engagement, banking, increase customer satisfaction, mobile channel, system of record
    
Salesforce.com
Published By: MuleSoft     Published Date: Sep 08, 2016
Enterprises are adopting more and more SaaS applications and customers are interacting with companies from an increasing number of channels. Many companies are not ready to provide the level of engagement, service and support their customers demand. New applications are added to the company’s ecosystem, but not connected with the existing applications. Customer data is inconsistent and not synced across a customer’s lifecycle.
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mulesoft, microservices, digital transformation, business value, it support
    
MuleSoft
Published By: IBM     Published Date: Jul 29, 2016
Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at the disruptive nature of digital intelligence technology and find out how to continuously improve customer engagement.
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ibm, commerce, cx experience, digital intelligence, customer engagement
    
IBM
Published By: Genesys     Published Date: Feb 21, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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contactbabel, contact center, omnichannel, routing, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 21, 2018
In the ongoing evolution of the customer experience, organizations continue to rely on phone and email while introducing new customer engagement channels. With the channel mix rapidly changing, it has become more important than ever to accurately identify and proactively deploy the next-best channels for engaging customers today and tomorrow. Gartner Research has profiled 15 ways that organizations will engage customers over the next 20 years. This includes augmented reality, virtual reality and mixed reality immersive solutions which will be adopted by 20% of large enterprises by 2020. By learning which engagement channels will best meet your customers’ needs in the future and prioritizing those aligned with your business model, you can improve customer engagement and
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gartner, customer engagement, customer experience, gartner research
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Customer expectations have changed. Self-service options on the channels of their choice are a given. And when self-service is not enough, they want live agents who can step up and make it a seamless transition. Take a new approach to customer engagement today—or your customers won’t be back tomorrow.
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frost & sullivan, contact center, omnichannel solution, customer engagement
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: Datastax     Published Date: Apr 04, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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datastax, competition, personalization, customer loyalty
    
Datastax
Published By: Moxie     Published Date: Nov 01, 2017
Consumers are interacting on more devices and channels than ever. They expect to find what they need, fast and friction-less, no matter what — or they’ll find someplace else where they can. With customer self-service on the rise, the need to provide exceptional digital customer engagement has become a competitive differentiator. It’s not enough to chase the latest digital channels. It’s about improving the engagement to get customers what they need — before they have to ask for it.
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customer engagement, digital channels, digital experience, communication channels, mobile experience
    
Moxie
Published By: SundaySky     Published Date: Mar 06, 2018
Card members at this consumer retail bank, enjoy a large variety of products and services. The bank offers standard banking transactions, credit cards, insurance, and investment products. After the 2008 financial crisis, the bank experienced a sharp decline in overall customer satisfaction, and also learned that its customers were more empowered than before. In order to adapt, the bank adopted a customer-centric approach by introducting: • A new customer motto: “Know me, value me, make it easy for me, and protect me” • A new core initiative is to always teach digital first • An understanding that customers are serviced on the digital channels they prefer to use SundaySky SmartVideo enables the bank to take a strategic approach to enhancing the customer engagement process with personalized video experiences that welcome new card members and assist them in fully understanding how to get the most out of their new product.
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SundaySky
Published By: SAS     Published Date: Apr 16, 2015
Few advances in technology have impacted how we do business as broadly and profoundly as mobile. Mobile devices are creating new opportunities for organizations to engage with their customers, but the bigger reasons to focus on mobile relate to how mobile is changing how people behave. For marketers, the opportunities lie beyond the simple lure of mobile as just another channel to engage with customers. Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: SAS     Published Date: Apr 21, 2015
Because mobile devices are highly valued and always present, they bring a unique complexity that is not associated with email, digital or other channels of engagement.
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SAS
Published By: Oracle     Published Date: Feb 21, 2018
Over the last decade we have seen the dramatic increase in adoption of Mobile as an engagement channel for consumers and employees within the enterprise. What we are seeing now is the emergence of messaging through channels like FB Messenger, WhatsApp, WeChat, Slack, SMS, as a dominant engagement channel. Over 4.1 Billion users around the world are on instant messaging apps, adopted a rate that was much faster than on social networks. What makes these channels the default choice is the expected instant response if the other person is on or the push notification that triggers the person on the other side to respond immediately. These users that use instant messaging channels to converse with their friends and family want to use the same familiar user experience and channel to instantly communicate with the enterprise. These channels are doing to apps what browsers did to client server apps i.e. these channels are rapidly becoming the next browser. This is leading to the innovations in c
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Oracle
Published By: Genesys     Published Date: Jun 13, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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routing, customer experience, transitions, self-service
    
Genesys
Published By: Kronos     Published Date: Sep 20, 2018
Consumer engagement is always top of mind for retailers, however brands are learning the best way to engage omnichannel shoppers at store-level is through its most knowledgable, motivated employees. Taking a lesson from their own consumer engagement strategies, innovative brands are turning to employee engagement initiatives designed to motivate associates, drive productivity, cultivate career paths, and most importantly, create more committed employees eager to drive customer satisfaction.
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Kronos
Published By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
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FICO
Published By: SDL Web Content Management Solutions     Published Date: Jul 26, 2010
It's hard to believe, but some enterprises still use custom-coded Web content management (WCM)solutions. However, consumer demands have forced firms to shift from just managing and publishing Web sites to the daunting complexities of multichannel customer engagement, and it has becomeuntenable to build and maintain the required tools. With few exceptions, any firm with a custom-coded WCM platform should begin transitioning to a commercial or open source solution. For some firms,open source products offer the attractions of custom-coding with lesser software development and maintenance burdens.
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wcm, web content management, multichannel, sdl, custom code, engagement
    
SDL Web Content Management Solutions
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about how the rise of the cross-channel brand.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting
    
Turn
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn about the Digital Elite, the world's most valuable audience.
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turn, marketing, global marketing, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, social advertising, display advertising, real-time bidding, rtb, big data, mobile advertising
    
Turn
Published By: Turn     Published Date: Mar 27, 2014
Download this report to learn more about where and when to find the Digital Elite.
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turn, marketing, global marketing, global audience, global digital audience, cross-channel brand, social networking, consumer engagement, roi, analytics, ecpm, audience targeting, display advertising, mobile advertising, digital elite consumers
    
Turn
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