This paper explores the impact of social media on the marketplace and customer behaviors, and provides a six-step “road map” that guides organizations through the process of implementing a social media program.
The purpose of this white paper is to provide organizations with a four step roadmap that details how organizations can use VoC to make Product Management more customer-centric and significantly increase the odds of consistently delivering products that are successful in the marketplace.
This white paper describes how the Clarabridge Content Mining Platform avoids the pitfalls of previous approaches to unstructured analysis, and capitalizes on lessons learned from solving similar problems in the structured domain.
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